TruSage International Announces New Management Team | Business Wire

SAN DIEGO–(BUSINESS WIRE)–TruSage International, a mobile health and wellness company

headquartered in San Diego, today announced a new Management Team and

Board of Directors. The new leadership structure, effective immediately,

brings together top talent in behavioural health, technology, product

development and operations to support the company’s commitment to

helping individuals/patients become active participants in their own

health.

“We understand how quickly the mobile-health sector is growing – and how

rapidly healthcare costs are rising, especially when hard-to-break

habits and chronic conditions are in play,” said Dr. Brian Alman,

TruSage International’s founder. “Our goal is to reduce healthcare costs

by keeping individuals on track with their health goals and by

motivating them to stay the course. To accomplish this, we’ve assembled

a top-notch team of executives with exceptional depth in management and

innovation.”

The TruSage International team includes:

  • Brian Alman, Ph.D., Founder and Chairman. During his 30

    years of private practice, Dr. Alman has coached and trained more than

    ten thousand individuals, patients, doctors and healthcare

    professionals on quality-of-life issues such as weight loss, stress

    reduction, pain control, disease management and relief from

    addictions. Through TruSage International, he reaches many thousands

    more. Before founding TruSage, Dr. Alman was a clinical instructor and

    counsellor at San Diego State University’s Health Services. he's the

    author of five books on weight loss, stress reduction and self-change.

  • Carla Zilka, Chief Executive Officer. As Principal Advisor at

    NexGen Advisors, she helps Fortune 1000 companies and private equity

    firms achieve growth and operational excellence. Ms. Zilka is bringing

    these same disciplines to TruSage International, where she's acting

    as interim CEO. In addition to TruSage International, Ms. Zilka has

    worked with numerous multi-national clients, including Hertz,

    ServiceMaster, Whirlpool, NCR, Phillips, Deutsche Bank, CD&R and

    others. Ms. Zilka’s experience includes working at Towers Perrin,

    where she was the Practice Leader for Restructuring and Talent

    Management. At General Electric where she held various management

    roles including VP Growth for GE Capital’s consumer business. She also

    sits on numerous for-profit and non-profit boards. she's the author

    of the books Business Restructuring: an Action Template for

    Reducing Costs and Growing Profit and CEO Confidential, to

    be released Summer 2011.

  • Paula Colbert, Chief Financial Officer. A senior Advisor at

    NexGen, Ms. Colbert has deep expertise in finance and product/service

    life cycle management. Before joining NexGen, she spent 12 years at GE

    in various businesses and roles, including corporate audit, market

    research and competitive analysis, strategy and M&A. She also served

    as a CFO of GE’s $9B power/energy business. Ms. Colbert is a Six Sigma

    Master Black Belt and has served on GE’s Diversity Board.

  • Meg Wildrick, Chief Marketing Officer. A Managing Director at

    BlissPR – a B2B marketing firm headquartered in New York – Ms.

    Wildrick has directed numerous market planning and public relations

    programs for healthcare companies, insurers and professional services

    firms. Before joining BlissPR in 1998, Meg directed marketing strategy

    for FGIC, a subsidiary of GE Capital. She began her career as a

    management consultant at McKinsey &. Co.

  • Phil Baker, Chief Technology Officer. Mr. Baker is an expert in

    bringing new products to market rapidly. He's held senior product

    development positions with Apple, Polaroid, Seiko and Think Outside,

    with a focus on handheld mobile products and services. His products

    have won numerous awards, including Best Computer Product of 2000 from PC

    Magazine. Mr. Baker holds more than 30 patents and was San Diego’s

    Entrepreneur of the Year for Consumer Products. he's the author of From

    Concept to Consumer from Financial Times Press.

TruSage International currently delivers personalized wellness calls and

services to a broad range of corporate clients, insurance companies,

wellness clinics and weight loss centers.

About TruSage International

First founded in 1995 by Dr. Brian Alman – a leading practitioner in the

field of mind-body health – TruSage International combines positive

psychology and mobile technology to deliver personalized support to

patients through text messages, emails, calls and videos. All TruSage

messages are based on a patented algorithm, developed by Dr. Alman and

specialists at MIT.

In a long-term clinical study with Kaiser Permanente’s Positive Choice

Wellness Centre, TruSage clients reported 69% fewer office visits,

higher satisfaction and better self-care.

For more information about TruSage International, please visit us at www.trusageinternational.com

TruSage International
Donna McSorley, 212-840-1661