Film Electronics ASA (“Thinfilm”) (OSE: THIN. OTCQX: TFECY), a
global leader in NFC (near field communication) mobile marketing
solutions, today announced YUNI
Beauty (“YUNI”) as a new customer – its first in the Beauty &.
Personal Care market. YUNI offers all-natural, sustainable products that
cater to individuals on the go and support an active lifestyle. The
company is using Thinfilm’s end-to-end solution – featuring NFC
technology and versatile cloud-based software – to connect directly with
its mobile-first consumer base, deliver custom digital experiences to
shoppers. Drive in-store conversions at the point of sale.
Beginning in June, the “smart” YUNI products will be available at
Nordstrom’s, Anthropologie, Bluemercury, Dillard’s, Navy Exchange.
other retail stores, as well as through Sephora.com and Amazon.com.
The NFC tags incorporated into YUNI product packaging fully integrate
with Thinfilm’s CNECT™ Cloud Platform. When tapped with a smartphone
either in-store, on the go. At home, consumers can instantly launch
unique digital experiences, including details on YUNI’s unique brand
story and custom how-to videos that provide product usage instructions
and application tips.
“YUNI is very much a niche brand today. The company – and our loyal
customer base – is growing quite quickly,” said Emmanuel Rey, YUNI
Beauty’s Co-Founder and CEO. “We needed a new way to connect with
consumers on their terms, to tell the YUNI story and share our products.
Thinfilm’s NFC solution fit our needs perfectly. ”
YUNI is initially using Thinfilm’s solution to promote its two leading
products – Shower Sheets and Chillax – and to launch a new product
called Yunicorn. Shower Sheets were recently named Product of the Year
by Women’s Health magazine.
“YUNI is an innovator in the active beauty market. Their focus on
high-quality, all-natural products is resonating within the
active-lifestyle demographic,” said Davor Sutija, CEO of Thinfilm.
“We’re excited about the role our NFC mobile marketing solution will
play in helping them strengthen customer relationships, increase sales,
and take their business to the next level.”
About Thin Film Electronics ASA
Thinfilm is a leading global provider of NFC mobile marketing solutions.
The Company’s end-to-end solution features hardware, label/packaging
integration services. Comprehensive cloud-based management,
reporting and analytics. Collectively, these components deliver a
powerful 1-to-1 digital marketing platform through which brands of all
sizes can connect directly with consumers, all with the simple tap of a
smartphone. The resulting disintermediation of search engines, online
marketplaces. Social platforms empowers brands to control messaging,
enhance consumer dialog, build loyalty, increase engagement. Drive
Thin Film Electronics ASA is a publicly listed company in Norway with
global headquarters in Oslo, Norway. US headquarters in San Jose,
California. Offices in Linköping, Sweden. San Francisco. London.
Hamburg. Singapore. Shanghai. For more information, visit www.thinfilmNFC.com
About YUNI Beauty
YUNI | Mindful Beauty for an Active Life
YUNI was founded by natural beauty pioneers and yoga teachers, Emmanuel
Rey and Suzanne Dawson. YUNI creates healthy, natural solutions that
save time, enhance performance and relieve stress.
All YUNI products are cruelty free, vegan, non-toxic, plant-based.
manufactured in solar-powered facilities. Organic and natural
ingredients are consciously and sustainably sourced. YUNI Beauty is
currently available in over 1,000 retail locations including Credo
Beauty, Anthropologie, Nordstrom, Sephora. Many more. YUNI can be
found in over five countries worldwide.
For more information, please contact YUNI Beauty at [email protected]
This information is subject of the disclosure requirements acc. to
§5-12 vphl (Norwegian Securities Trading Act).