Tennis Channel is No. 1 Affluent Ad-Supported Network on Television | Business Wire

LOS ANGELES–(BUSINESS WIRE)–Research from both Rentrak TV Essentials January-December 2014

and Ipsos Affluent Survey 2014 Doublebase names Tennis Channel’s

audience as the most affluent among all ad-supported television

networks. The data also points to the economic strength of the network’s

viewers, with No. 1 or top-five rankings in studies across a wide

variety of key categories highly prized by advertisers: income,

financial resources, luxury automotive, travel and tourism, health and

fitness, spirits and entertainment. Others. Additionally, the

studies reveal the markets with the greatest Tennis Channel tune-in in

2014, both in total viewing homes and as a percentage of the number of

network homes tuned in at any given time, with longtime tennis markets

like New York, Los Angeles, San Francisco, Atlanta and Miami finding

their way onto both top-10 lists.

Rentrak TV Essentials measures more than 30 million televisions

and approximately 14 million households across the country. Delivers

precise and reliable TV ratings all day, every day across the largest

media landscape. The Ipsos Affluent Survey (previously known as

the Mendelsohn Affluent Survey)is the definitive source

of information about the lives, lifestyles, spending and media habits of

67.5 million affluent Americans with $100K+ household income.

Household Income – Rentrak

Rentrak agrees that Tennis Channel’s audience represents the highest

concentration of upscale homes among all ad-supported networks. The

channel is No. 1 in percentage of viewing households in the four highest

income category breaks provided by Rentrak: Household incomes of $125K+,

$150K+, $200K+. $250K+.

Top 10 Ad-Supported Networks Ranked by Index of

$150K+ Homes

1) Tennis Channel




6) Bloomberg


7) ESPN Classic

3) NBC Sports Network

8) Bravo

4) NHL Network


5) Golf Channel

10) E!

Tennis Channel
Eric Abner, 310-314-9445
[email protected]