Shazam Introduces Visual Recognition Capabilities, Opening Up A New World Of Shazamable Content | Business Wire

NEW YORK–(BUSINESS WIRE)–Shazam today announced the introduction of visual recognition, new

functionality that extends the company’s mobile engagement platform to

create a world where everything from posters, to packaged goods, to

print media. More are transformed from static images into dynamic

pieces of content. The company also announced a series of partnerships

with leading brands around the world to Shazam-enable their products.

Starting today, users with the latest version of Shazam installed on

their mobile phones can simply open the app and tap the new camera icon

to start the visual experience. Whenever they wave their phone over any

item with the Shazam camera logo on it or a QR Code, they’ll instantly

get taken to custom mobile experiences including interactive content,

special offers. Ability to purchase items or share them with others.

This capability will live side-by-side with the existing Shazam audio

functionality people rely on to discover new artists, catch up on

favourite acts, listen to music. Use while watching TV.

With more than 100 million monthly active users, visual recognition

within Shazam enables a near-frictionless way for brands to drive

deeper, more impactful engagements with a massive audience in a single

tap. Additionally, Shazam can build unique mobile experiences for these

brands, eliminating the burdens associated with building and maintaining

custom speciality apps. Select companies participating in the initial

launch include:

United States:

  • The Walt Disney Company: Disney

    partnered with Shazam to create the world’s first visually Shazamable

    ad (for the Tomorrowland movie) and will continue to roll out visual

    Shazam-enabled content for upcoming movies. Disney Music Group will

    also be part of the visual Shazam rollout with content from their

    artists being Shazam-enabled.

  • Target: Minneapolis-based

    Target Corporation (NYSE: TGT) is a leading retailer serving guests at

    1,795 stores and at Target and Shazam are working together

    to make print and TV ads shoppable through your phone. By Shazaming

    these images, guests will be able to engage with additional content

    and shop featured products by linking to

  • HarperCollins Publishers: The

    second-largest consumer book publisher in the world, HarperCollins

    will be the exclusive book publisher at launch. Among the initial

    titles to be Shazam-enabled are: Go Set a Watchman, Harper Lee.

    American Sniper, Chris Kyle. Daddy, Stop Talking!: And Other Things My

    Kids Want but Won’t Be Getting, Adam Carolla. The Magic Strings of

    Frankie Presto, Mitch Albom. Machines of Loving Grace: The Quest for

    Common Ground Between Humans and Robots, John Markoff. Orphan Train,Christina

    Baker Kline. Welcome to Night Vale, Joseph Fink and Jeffrey

    Cranor. The Greatest, Timbaland. The Illegal, Lawrence Hill. The

    Golden Son, Shilpi Somaya Gowda.

  • Esquire: The original men’s

    magazine, Esquire published its first issue in 1933. It'll publish

    its 1000th issue in October and make use of Shazam to link from its

    pages to Esquire’s complete digital archive and, in particular, to

    seminal stories from its past by writers such as Hemingway, Mailer,

    Roth, Wolfe and Talese. Esquire is a Hearst publication.

  • SELF: The print and digital

    destination for motivation and inspiration, SELF, a Condé Nast

    publication, is the leading authority for women focusing on fitness,

    wellness, beauty. Style. SELF will Shazam-enable select magazine

    features to provide readers with additional, special content

  • Time Inc: The media company

    with over 90 brands, including Time, People, Real Simple.

    Entertainment Weekly will be participating in the launch, initially

    showcasing a Shazam-enabled feature from the iconic Sports Illustrated.

  • The Wall Street Journal: WSJ.

    Magazine is The Wall Street Journal’s luxury lifestyle publication.

    With 12 issues dedicated to the power and passions of the Journal’s

    global readership, WSJ.’s in-depth coverage spans fashion, design,

    food, architecture, travel and more. The magazine will partner with

    Shazam for its September 2015 Women’s Fashion issue.

  • Outfront Media: The US leader

    in out-of-home advertising. Outfront will Shazam-enable portions of

    their more than 400,000 digital and static displays in the most iconic

    and high-traffic locations in the top 25 markets across the nation.

  • BlueSoho: BlueSoho is an

    integrated marketing and technology firm that focuses on extending

    brand reach and engagement cross-media and cross-platform. Based on

    the dynamics of consumer behaviour, they deliver brands in the most

    meaningful and relevant context to drive momentum and transaction. As

    part of their partnership with Shazam, BlueSoho’s Activation Team will

    Shazam-enable direct mail, magazines. Advertisements.

  • Merchbar: A site for people to

    discover and buy merch from all their favourite bands. Merchbar will be

    working with Nick Jonas and Meghan Trainor to offer Shazam-enabled

    merchandise, ticketing and content to fans in support of their

    upcoming US tours.

Rest of World:

  • The UK’s largest

    own brand, pure play fashion retailer combining cutting-edge design

    with an affordable price tag will Shazam-enable their print and

    out-of-home advertisements.

  • Guerlain: Based in France,

    House of Guerlain is one of the world’s oldest perfume houses.

    Guerlain will Shazam-enable their packaging and product advertisements.

  • Evian: Producer of mineral

    water from the French Alps, Evian will work with Shazam to enable

    print and outdoor advertisements appearing this summer in France and

    the UK.

  • Warner Bros. Interactive Entertainment:

    Warner Brothers is using Shazam to promote its upcoming

    Batman™: Arkham Knight video game for its June 24th

    Australian launch.

  • Southern Cross Austereo: Southern

    Cross Austereo is working with Shazam to implement its upcoming

    marketing activity with this new and exciting Shazam-enabled

    technology via outdoor and TV, enabling our audiences to engage with

    even more of our content directly from their mobile phones

  • Phenix Groupe: The French

    leader in outdoor advertising. Phenix Groupe and Shazam will work to

    Shazam-enable their billboard, furniture. Field marketing material

“The introduction of visual recognition is another step on our journey

to extend the ways people can use Shazam to engage with the world around

them,” said Rich Riley, Chief Executive Officer, Shazam. “For brands,

we’re providing a near-frictionless way to engage customers on their

mobile devices, with a single tap of a button.”

Visual recognition is developed in partnership with Digimarc. The first

Shazamable ad. Disney’s Tomorrowland Movie, was introduced to the

public on May 22. Additional campaigns will begin rolling out next

month. More information about using Shazam for visual recognition,

including the ability to try it out, is available at

About Shazam:

Shazam is one of the world’s most popular apps, used by more than 100

million people each month to magically connect to the world around them.

Building on its pioneering leadership in music identification, Shazam

now helps people discover, interact. Share video, audio. Printed

content on TV, radio, movie screens, magazines, newspapers, packaged

goods. Retail stores. For more information, visit

or follow us on Twitter @shazam.

Kristen Huff
[email protected]