NEW YORK–(BUSINESS WIRE)–Shazam today announced the introduction of visual recognition, new
functionality that extends the company’s mobile engagement platform to
create a world where everything from posters, to packaged goods, to
print media. More are transformed from static images into dynamic
pieces of content. The company also announced a series of partnerships
with leading brands around the world to Shazam-enable their products.
Starting today, users with the latest version of Shazam installed on
their mobile phones can simply open the app and tap the new camera icon
to start the visual experience. Whenever they wave their phone over any
item with the Shazam camera logo on it or a QR Code, they’ll instantly
get taken to custom mobile experiences including interactive content,
special offers. Ability to purchase items or share them with others.
This capability will live side-by-side with the existing Shazam audio
functionality people rely on to discover new artists, catch up on
favourite acts, listen to music. Use while watching TV.
With more than 100 million monthly active users, visual recognition
within Shazam enables a near-frictionless way for brands to drive
deeper, more impactful engagements with a massive audience in a single
tap. Additionally, Shazam can build unique mobile experiences for these
brands, eliminating the burdens associated with building and maintaining
custom speciality apps. Select companies participating in the initial
The Walt Disney Company: Disney
partnered with Shazam to create the world’s first visually Shazamable
ad (for the Tomorrowland movie) and will continue to roll out visual
Shazam-enabled content for upcoming movies. Disney Music Group will
also be part of the visual Shazam rollout with content from their
artists being Shazam-enabled.
Target Corporation (NYSE: TGT) is a leading retailer serving guests at
1,795 stores and at Target.com. Target and Shazam are working together
to make print and TV ads shoppable through your phone. By Shazaming
these images, guests will be able to engage with additional content
and shop featured products by linking to Target.com
HarperCollins Publishers: The
second-largest consumer book publisher in the world, HarperCollins
will be the exclusive book publisher at launch. Among the initial
titles to be Shazam-enabled are: Go Set a Watchman, Harper Lee.
American Sniper, Chris Kyle. Daddy, Stop Talking!: And Other Things My
Kids Want but Won’t Be Getting, Adam Carolla. The Magic Strings of
Frankie Presto, Mitch Albom. Machines of Loving Grace: The Quest for
Common Ground Between Humans and Robots, John Markoff. Orphan Train,Christina
Baker Kline. Welcome to Night Vale, Joseph Fink and Jeffrey
Cranor. The Greatest, Timbaland. The Illegal, Lawrence Hill. The
Golden Son, Shilpi Somaya Gowda.
Esquire: The original men’s
magazine, Esquire published its first issue in 1933. It'll publish
its 1000th issue in October and make use of Shazam to link from its
pages to Esquire’s complete digital archive and, in particular, to
seminal stories from its past by writers such as Hemingway, Mailer,
Roth, Wolfe and Talese. Esquire is a Hearst publication.
SELF: The print and digital
destination for motivation and inspiration, SELF, a Condé Nast
publication, is the leading authority for women focusing on fitness,
wellness, beauty. Style. SELF will Shazam-enable select magazine
features to provide readers with additional, special content
Time Inc: The media company
with over 90 brands, including Time, People, Real Simple.
Entertainment Weekly will be participating in the launch, initially
showcasing a Shazam-enabled feature from the iconic Sports Illustrated.
The Wall Street Journal: WSJ.
Magazine is The Wall Street Journal’s luxury lifestyle publication.
With 12 issues dedicated to the power and passions of the Journal’s
global readership, WSJ.’s in-depth coverage spans fashion, design,
food, architecture, travel and more. The magazine will partner with
Shazam for its September 2015 Women’s Fashion issue.
Outfront Media: The US leader
in out-of-home advertising. Outfront will Shazam-enable portions of
their more than 400,000 digital and static displays in the most iconic
and high-traffic locations in the top 25 markets across the nation.
BlueSoho: BlueSoho is an
integrated marketing and technology firm that focuses on extending
brand reach and engagement cross-media and cross-platform. Based on
the dynamics of consumer behaviour, they deliver brands in the most
meaningful and relevant context to drive momentum and transaction. As
part of their partnership with Shazam, BlueSoho’s Activation Team will
Shazam-enable direct mail, magazines. Advertisements.
Merchbar: A site for people to
discover and buy merch from all their favourite bands. Merchbar will be
working with Nick Jonas and Meghan Trainor to offer Shazam-enabled
merchandise, ticketing and content to fans in support of their
upcoming US tours.
Rest of World:
boohoo.com: The UK’s largest
own brand, pure play fashion retailer combining cutting-edge design
with an affordable price tag will Shazam-enable their print and
Guerlain: Based in France,
House of Guerlain is one of the world’s oldest perfume houses.
Guerlain will Shazam-enable their packaging and product advertisements.
Evian: Producer of mineral
water from the French Alps, Evian will work with Shazam to enable
print and outdoor advertisements appearing this summer in France and
Warner Bros. Interactive Entertainment:
Warner Brothers is using Shazam to promote its upcoming
Batman™: Arkham Knight video game for its June 24th
Southern Cross Austereo: Southern
Cross Austereo is working with Shazam to implement its upcoming
marketing activity with this new and exciting Shazam-enabled
technology via outdoor and TV, enabling our audiences to engage with
even more of our content directly from their mobile phones
Phenix Groupe: The French
leader in outdoor advertising. Phenix Groupe and Shazam will work to
Shazam-enable their billboard, furniture. Field marketing material
“The introduction of visual recognition is another step on our journey
to extend the ways people can use Shazam to engage with the world around
them,” said Rich Riley, Chief Executive Officer, Shazam. “For brands,
we’re providing a near-frictionless way to engage customers on their
mobile devices, with a single tap of a button.”
Visual recognition is developed in partnership with Digimarc. The first
Shazamable ad. Disney’s Tomorrowland Movie, was introduced to the
public on May 22. Additional campaigns will begin rolling out next
month. More information about using Shazam for visual recognition,
including the ability to try it out, is available at http://shazam.com/news/visual
Shazam is one of the world’s most popular apps, used by more than 100
million people each month to magically connect to the world around them.
Building on its pioneering leadership in music identification, Shazam
now helps people discover, interact. Share video, audio. Printed
content on TV, radio, movie screens, magazines, newspapers, packaged
goods. Retail stores. For more information, visit www.shazam.com
or follow us on Twitter @shazam.