Piping Hot Announces Professional Surfer Sally Fitzgibbons as Official Brand Ambassador | Business Wire

SYDNEY–(BUSINESS WIRE)–Piping

Hot today announced globally recognized surf champion Sally

Fitzgibbons as the brand’s official new ambassador. Through this

partnership, the newly crowned Fiji Pro champion will become the global

spokesperson for Piping Hot and appear as the face of the brand’s

upcoming marketing and publicity campaigns.

“I'm incredibly excited to be an ambassador for Piping Hot, a brand

that's such a rich surf heritage in Australia,” says Sally

Fitzgibbons. “It was important to partner with a brand that shares my

passion for surf, health, fitness and an active outdoor lifestyle. I

am really excited about the brand’s potential, both in Australia and

around the world.”

Born and raised on the south east coast of Australia. One of the

country’s most admired athletes, Fitzgibbons is renowned for becoming

the youngest World Surfing Tour qualifier in history in 2008. She's

won numerous surfing competitions around the globe, was the youngest

surfer to win an Association of Surfing Professionals (ASP) Pro Junior

title at age 14 and also won the first ever Australian Open of Surfing.

Currently a top ranked athlete on the women’s world tour of surfing,

Fitzgibbons’ next goal is to win a World Champion title.

Dan Castle, Managing Director of Saban Brands Lifestyle Group, says, “As

one of surfing’s ‘it’ girls, Sally is the perfect ambassador for Piping

Hot –. One of the most successful surf brands in Australia. The brand,

which is celebrating its 40th anniversary this year, is rooted in

competitive surfing and with Sally’s passion, dedication, extreme talent

and adventurous spirit, she's a true reflection of the Piping Hot brand

essence. We’re excited to work closely with Sally as we expand Piping

Hot around the world.”

“Target is delighted with this new partnership. Sally will bring a fresh

integrity to the brand that we know our customers will love, adding to

the already longstanding and positive relationship between Piping Hot

and Target,” says Gillian Ridley Whittle, Director of Womenswear,

Lingerie, Footwear and Accessories at Target Australia.

Saban Brands Lifestyle Group is investing in Australian design and

marketing talent to elevate Piping Hot’s already prime positioning

within Target Australia stores to new levels. Beyond the enhanced and

refreshed footprint within Target Australia, there are plans in place,

utilizing Saban Brands Lifestyle Group’s global infrastructure to expand

internationally.

For more information, please visit www.pipinghotsurf.com

and follow the brand on Facebook,

Twitter

and Instagram.

About Piping Hot

Piping Hot is an iconic Australian fashion and lifestyle brand

established in 1975 on the coast of Torquay, Australia. Deeply rooted in

surf culture, Piping Hot quickly became the leading surfwear brand in

the industry known for its revolutionary wetsuits. In the 1980s, Piping

Hot worked with some of the biggest names in surf talent. Piping Hot has

hosted major international surfing events, including the Piping Hot Surf

Festival in Bells Beach, Australia. In 1998, Piping Hot entered into an

exclusive retail relationship with Target Australia, which started as a

collection of t-shirts and shorts and has since expanded to 22

departments including surfboards, swimwear, footwear, beach towels,

headwear and more. For more information, please visit www.pipinghotsurf.com.

About Saban Brands

Formed in 2010 as an affiliate of Saban Capital Group, Saban Brands (SB)

acquires and develops a world-class portfolio of properties in the

entertainment and lifestyle sectors. SB applies a global 360-degree

management approach to growing and monetizing its brands through

content, media, marketing, distribution, licensing and retail to markets

worldwide and consumers of all ages. Saban Brands Entertainment Group

(SBEG) develops innovative branded content that resonates with consumers

across all media platforms. SBEG’s growing entertainment portfolio of

brands includes Power Rangers, Julius Jr., Popples, Cirque

du Soleil’s Luna Petunia, La Banda, Emojiville and others in

development. Saban Brands Lifestyle Group (SBLG) drives major expansion

within the company’s diverse portfolio of fashion and lifestyle

properties. SBLG’s portfolio currently includes Paul Frank,

Macbeth, Mambo and Piping Hot. SB operates a

global network of offices in Los Angeles, New York, London and Sydney.

For more information, visit www.sabanbrands.com.

Sally Fitzgibbons’ Social Media Channels
Instagram:

@Sally_Fitz
Facebook: SallyFitzgibbons1
Twitter: @Sally_Fitz

Official Hashtag:
#SallyForPipingHot

Saban Brands Lifestyle Group
Jessica Washington, 310-203-5769
[email protected]
or
SBPR for Saban Brands Lifestyle Group, Australia
Sally Burleigh, 02 9281 1692 or 0419 516 889
[email protected]
or
Factory PR for Saban Brands Lifestyle Group, New York
Megan Thomas, 212-941-9394
[email protected]