New Jack Link’s Beef Steak Strips ‘Raise the Steaks’ for the Snack Bar Category | Business Wire

MINNEAPOLIS–(BUSINESS WIRE)–Snack bars are one of the most popular ways to get through the afternoon

slump, but they don’t come without sacrifice. A lot of options may taste

great but are full of calories or can lack the protein you need to get

through the day. But why do you have to make a trade off? Jack Link’s is

changing the game in a simple way: bringing the benefits of meat to keep

you satisfied without the guilt and with great taste. With the

introduction of Jack Link’s Beef Steak Strips, there is finally a snack

bar made from real food, with natural lean meat protein and a delicious

savory taste. And, it’s only 70 calories. It’s time to #RaisetheSteaks.

Made with 100 percent beef that packs eight grams of protein into 70

lean-yet-filling calories, Jack Link’s Beef Steak Strips have a perfect

texture that is not too tough, not too soft. The new product is

available in Original and Teriyaki flavors and delivers the delicious,

savory taste of steak. Whether you’re a weekend warrior or weekday

juggler of work, life, and everything in between, Jack Link’s Beef Steak

Strips provide the meaty protein necessary to keep your human engine


“Most of the choices in the snack bar category today force people to

compromise on something – while you may get taste, you miss out on

protein and settle for higher calories or fat,” said Tom “T.D.” Dixon,

Jack Link’s chief marketing officer. “We believe consumers shouldn’t

have to compromise. That’s why we’re excited to provide our fans with

the ultimate trifecta: a bar that is made with 100 percent beef and

other recognizable ingredients, is a good source of protein and has a

taste that is amazing. We’re ‘raising the steaks’ in the snack bar

category so our fans can ‘Raise the Steaks’ in their everyday lives.”

As part of the rollout, Jack Link’s is launching its #RaisetheSteaks

campaign, which is headlined by a new partnership with Tough Mudder, the

leading global sports, media and active lifestyle brand. Jack Link’s

Beef Steak Strips will serve as the Official Performance Protein and

Recovery Fuel Partner of Tough Mudder, helping millions of participants

prepare for and recover from the events. Mudders will be able to “Raise

the Steaks” at select Tough Mudder events by tackling Jack Link’s course

enhancements, including an exciting challenge that dares participants to

literally #RaisetheSteaks by carrying a giant steak strip through the

entire course. Jack Link’s also will co-sponsor a Pop ‘N’ Lock obstacle

in Mudder Village at 16 events throughout the season.

“We are thrilled to partner with Jack Link’s to enhance Tough Mudder’s

event experience by providing millions of participants nationwide the

proper fuel to help them get outside their comfort zone and go beyond

their physical limits,” said Rich Abend, Vice President of Global

Partnerships for Tough Mudder. “We are proud to collaborate with Jack

Link’s to reach new audiences, engage the Mudder community in new and

authentic ways, and ultimately encourage everyone to ‘Raise the Steaks’

– both on and off the course.”

For more information, please visit

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and Instagram.

About Jack Link’s – Feed Your Wild Side

Founded by Jack Link in 1986, Jack Link’s Protein Snacks is the No. 1

meat snack brand worldwide. Proudly family owned and operated, the

company is headquartered in Jack Link’s hometown of Minong, Wisconsin,

where the company continues its legacy of crafting delicious,

high-quality meat snacks. Jack Link’s offers more than 250 varieties of

protein snacks, helping consumers everywhere to Feed Their Wild Side.

Check out

to learn more about the brand.

About Tough Mudder, Inc.

Founded in 2010 with the launch of the Tough Mudder obstacle

course event series, Tough Mudder Inc. has become a leading global

sports, active lifestyle and media brand. With more than 3 million

participants, the company hosts more than 150+ events featuring

non-competitive (Mini Mudder; Tough Mudder 5K, Tough Mudder Half, and

Tough Mudder Full) and competitive (Tougher, Toughest, Tough Mudder X

and World’s Toughest Mudder) offerings annually in nearly a dozen

countries including The United Kingdom, Germany, Australia, United Arab

Emirates, Canada, South Africa, the Philippines, Oman and more through

its partnerships with IMG, Invictus Events, Pro Active, Let’s Run

Ireland and Sports Media and Entertainment 360 (SME360). The company’s

content arm provides the millions of engaged online brand enthusiasts

with fitness, nutrition and wellness content delivered daily across

social and digital platforms. Tough Mudder broadcast, OTT and Live

Stream programming can be seen worldwide through partnerships with CBS

Sports, Facebook, Sky Sports, The CW Network and ESPN Media

Distribution. Other sponsorship and distribution partners include

CELSIUS, Merrell, KILL CLIFF, Guinness, Jack Link’s, Vega, Brew

Dog, Samsung, Lucozade Sport, Trek, Toyo Tires, Kingstone Press, Black

Tower, Strandgut, Snapchat and Live Stream.