Global Yoga Accessories Market 2019-2023 | Increasing Introduction of Smart Mats to Boost Growth | Technavio | Business Wire

LONDON–(BUSINESS WIRE)–The global yoga accessories market is expected to post a CAGR of close

to 7% during the period 2019-2023, according to the latest market

research report by Technavio.

Vendors are offering innovative yoga accessories developed from natural

jute and rubber. For instance, manufacturers are coming out with

reversible mats, which are made from natural rubber. These mats are

designed with an antimicrobial additive that helps to prevent mold and

mildew on the mat. Such innovations are driving the market and consumers

are willing to invest heavily in these premium products due to factors

such as superior quality and durability. The launch of such innovative

and premium products will help vendors widen their profit margins and

gain a competitive edge during the forecast period.

As per Technavio, the increasing introduction of smart mats will have a

positive impact on the market and contribute to its growth significantly

over the forecast period. This global

yoga accessories market 2019-2023research report also

analyzes other important trends and market drivers that will affect

market growth over 2019-2023.

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market snapshot before purchasing

Global yoga accessories market: Increasing

introduction of smart mats

With smart mats trending in the global yoga accessories market, many

manufacturers are continuously looking to improve yoga mats with

additional features to increase customer satisfaction. One of the

trending innovations in the field of yoga mats is smart connectivity

using Wi-Fi and Bluetooth. Such smart mats can be monitored through

mobile apps installed on smart gadgets. To garner customer attention and

increase their market shares, manufacturers are focusing on introducing

the smart connectivity feature in their upcoming yoga accessories. For

instance, SmartMat is a portable yoga mat, which helps track and improve

yoga practice by learning a users’ position and suggesting incremental

improvements towards achieving the perfect position. Thus, with such

advanced features, the global market is expected to witness a positive

outlook during the forecast period.

“Along with the increasing introduction of smart mats, the growing

number of yoga practitioners, the increasing wellness initiatives by

government and corporate agencies and the rising availability of

custom-made yoga mats are factors that will contribute to the growth of

the global yoga accessories market,” says a senior analyst at


Global yoga accessories market: Segmentation


This market research report segments the global yoga accessories market

by product (yoga mats, yoga straps, yoga blocks, others), by

distribution channel (offline and online) and geographical regions

(North America, Europe, APAC, South America, and MEA).

The North American region led the market in 2018, followed by Europe,

APAC, South America, and MEA respectively. However, during the forecast

period, the APAC region is expected to register the highest incremental

growth due to increasing cases of obesity, and the adoption of healthy


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Market Landscape

  • Market ecosystem

  • Market characteristics

  • Market segmentation analysis

Market Sizing

  • Market definition

  • Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

  • Regional comparison

  • Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

  • Vendors covered

  • Vendor classification

  • Market positioning of vendors

  • Competitive scenario

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