Fitlosophy Excited to Announce Strategic Acquisition by C.R. Gibson, LLC | Business Wire

NEWPORT BEACH, Calif.–(BUSINESS WIRE)–Fitlosophy, Inc. (,

an innovative line of fitness-inspired lifestyle products founded by

entrepreneur Angela Mader in 2008, is excited to announce its

acquisition by C.R. Gibson, LLC, a CSS Industries, Inc. (NYSE: CSS)


Fitlosophy is devoted to creating, marketing, and distributing

unique products that inspire people to develop healthy habits by

focusing on effective goal-setting through journaling, as well as a

complete line of inspirational fitness gear and apparel. C.R. Gibson,

LLC has a 140-year history as a leading manufacturer of consumer

products that preserve, create and celebrate memories, now expanding its

noteworthy reach into the health & wellness space with Fitlosophy’s


The strategic acquisition marks an important turning point in Fitlosophy’s

decade-long history. Over the past ten years, Angela, Fitlosophy’s

founder and chief fitlosopher, has organically grown the business from a

single-product idea (fitbook™) to a lifestyle brand with a complete line

of fitness and wellness planning products with placement in over 16,000

stores nationwide, including major retailers like Target, Walgreens and

CVS in the United States, with products available internationally, as

well as online via Amazon and Fitlosophy’s website.

“With a proven track record working with CR Gibson for 3 years, early on

we saw success as a licensing partner,” said Mader. “I was repeatedly

impressed with the attention to detail, the pace of innovation, and the

ability of the C.R. Gibson team to bring my vision to reality with the

utmost care for the brand.”

Fitlosophy is a well-established lifestyle brand that offers an

exciting opportunity to expand into the health and wellness space,” said

Christopher Munyan, President and Chief Executive Officer of CSS

Industries, Inc. “Angela has created one of the most unique lifestyle

focused companies in the industry, and we look forward to diversifying Fitlosophy’s

reach with new and innovative ideas.”

C.R. Gibson will continue to design, market, distribute and sell

products under the Fitlosophy™, live life fit™, and fitbook™

brands. Angela Mader will serve as Vice President, Fitlosophy

Brands, heading the company’s design and marketing team from their

office located in Newport Beach, California.

Fitlosophy is my ‘baby’ and life’s work,” said Mader. “I am

extremely confident and beyond excited to scale the business to further

achieve our mission inspiring people to live life fit. Combining

Fitlosophy’s product innovation, consumer engagement, and

passion-infused marketing with C.R. Gibson’s strengths in distribution

and operational excellence will prove to create scale and exponential

growth to set the brand up for success.”

For more information about Fitlosophy, Inc., please visit,

to learn more about CR Gibson, please visit

About Fitlosophy

Based in Orange County, California, Fitlosophy inspires people of

all ages to live a healthy and active lifestyle by offering innovative

products that redefine how people integrate fitness into their lives.

With fitbook® as its flagship product, Fitlosophy encourages

users to embrace fitness and shun quick-fix gimmicks. Fitlosophy‘s

mantra: live life fit®.

About CSS Industries, Inc.

CSS is a creative consumer products company, focused on the craft,

celebrations and seasonal categories. For these design-driven

categories, we engage in the creative development, manufacture,

procurement, distribution and sale of our products with an omni-channel

approach focused primarily on mass market retailers. In keeping with our

corporate mission, all of our products are designed to help make life


About C.R. Gibson, LLC

C.R. Gibson is a leading designer, marketer and distributor of memory

books, stationary, journals and notecards, and other gift items that

commemorate life’s celebrations. C.R. Gibson-branded products are

available at more than 10,000 gift retailers in the U.S., Canada, and

the UK.