Athleta Earns B Corp Certification | Business Wire

SAN FRANCISCO–(BUSINESS WIRE)–Celebrating its 20th anniversary, Athleta announced today it

has earned B Corp Certification from the nonprofit B Lab, becoming one

of the largest apparel companies in the world to certify as B Corp. B

Corp Certification requires a holistic review of a business’ social and

environmental performance, accountability and transparency, and is based

on a vision of creating a community of for-profit companies committed to

redefining success in business.

“We believe with Athleta’s growth comes even greater responsibility to

lead as a force for good,” said Athleta CEO and President Nancy Green.

“Athleta has been at the forefront of empowering and celebrating women

for two decades; this B Corp Certification accelerates our course

forward as a purpose-driven brand, honoring our mission to ignite a

community of healthy, confident, active women and girls; and cementing

our commitment to environmental sustainability.”

Athleta’s Power of She campaign and brand experience celebrate

inclusivity and the power of women and girls uplifting one another.

Through the Gap Inc. P.A.C.E. program and Fair Trade U.S.A., the brand

supports programs directly impacting the lives of the majority-female

workers creating its apparel. Additionally, 40% of Athleta apparel is

made of recycled and sustainable materials, tracking to its goal of 80%

by 2020. Athleta also offers thousands of free fitness and wellness

events each year and in 2017 supported nearly 10,000 hours of employee

volunteering in the community. Click here

to learn more about Athleta’s values.

“We are thrilled to welcome Athleta into the global family of Certified

B Corporations not just for its commitments to positive impact at the

company, but also its dedication to empowering people around the world

to use business as a force for good. They’re paving the way for the rest

of the apparel industry to follow,” said Andy Fyfe, Senior Growth at B

Lab.

As part of its B Corp Certification, Athleta’s corporate charter has

been amended to update its purpose to include ‘creating positive social

and environmental impact, taken as a whole, through the products we

offer, the treatment of our employees, customers, suppliers, and

partners, the marketing of our products and brand, and our engagement

with the broader community.’

“By Athleta becoming a benefit corporation, it has created a legal

commitment to people and the planet. There is a growing impatience with

old ways of doing business, and by joining the thousands of benefit

corporations formed to date, Athleta is changing the game,” added Fyfe.

About Athleta

Athleta creates versatile premium performance apparel designed by women

athletes to inspire a community of active, confident women and girls to

reach their limitless potential. Founded in 1998, Athleta integrates

performance and technical features across its collection to carry a

woman through her life in motion – from yoga and training to commute and

travel. In 2016 the company launched Athleta Girl mirroring its

signature performance in styles for the next generation. Based in San

Francisco, CA and a Gap Inc. brand (NYSE: GPS), Athleta apparel is

available at its 140+ retail stores across the country, through its

catalog, and at www.athleta.com.

About B Lab

B Lab is a nonprofit organization that serves a global movement of

people using business as a force for good. Its vision is that one day

all companies compete not only to be the best in the world, but the Best

for the World® and as a result society will enjoy a more shared and

durable prosperity. B Lab drives this systemic change by:

  1. Building a global community of Certified B Corporations who meet the

    highest standards of verified, overall social and environmental

    performance, public transparency, and legal accountability;

  2. Promoting Mission Alignment using innovative corporate structures like

    the benefit corporation to align the interests of business with those

    of society and to help high impact businesses be built to last;

  3. Helping tens of thousands of businesses, investors, and institutions

    Measure What Matters, by using the B Impact Assessment and B Analytics

    to manage their impact — and the impact of the businesses with whom

    they work — with as much rigor as their profits;

  4. Inspiring millions to join the movement through compelling

    story-telling through the digital platform B the Change. Bthechange.com

For more information, visit www.bcorporation.netwww.bimpactassessment.netwww.b-analytics.net and www.benefitcorp.net.