Following the debut of the documentary “The Game Changers”. On Netflix, which aims to debunk the myth that vegan athletes struggle to get enough fuel and protein, athletes and recreational exercisers have contemplated trying out a plant-based diet.
Fitness i… [+4015 chars]
DUBLIN--(BUSINESS WIRE)--The "U.S. Whey Protein Market 2018 Analysis & Forecasts 2014-2022" report has been added to ResearchAndMarkets.com's offering.
U.S. Whey protein market accounts for around 22% of the global market. The U.S. whey protein market is in a matured growth stage and the market is expected to maintain a CAGR of 7.5% during the forecast period.
Growing demand of pure protein i.e. Hydrolyzed whey protein and whey protein concentrate, increasing awareness about health concerns among overweight population, exploring different application of whey among other industries and increasing use of whey protein in sports industry due to its proven benefits are some of the factors responsible for growing consumption of whey protein industry in the country.
Rising awareness about the ethical and environment issues pertaining to animal farming has resulted in decreasing consumption of animal protein. This along with rising trend of Vegan and vegetarian diets in recent years has led to increased consumption of diet containing whey protein along with other alternative protein such as soy protein, and pea protein. Even...