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Fitbit Launches Fitbit Premium, New Health and Fitness Subscription Service | Business Wire

SAN FRANCISCO–(BUSINESS WIRE)–Fitbit (NYSE: FIT) today announced the launch of Fitbit Premium, a paid subscription service in the Fitbit® app that uses your unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching to help you achieve your health and fitness goals. Premium leverages insights from 10+ years of Fitbit data as well as academic…

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