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Fitbit Releases New Immersive and Engaging ‘Adventures’ Challenges | Business Wire

SAN FRANCISCO–(BUSINESS WIRE)–Fitbit (NYSE: FIT), the leader in the connected health and fitness market, released Fitbit Adventures, a new series of personal, non-competitive activity Challenges that are designed to inspire you to move more and reach your health and fitness goals. With each step logged, you can advance and virtually experience iconic landmarks and trails in Yosemite National Park…

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Fitbit Launches Fitbit Premium, New Health and Fitness Subscription Service | Business Wire

SAN FRANCISCO–(BUSINESS WIRE)–Fitbit (NYSE: FIT) today announced the launch of Fitbit Premium, a paid subscription service in the Fitbit® app that uses your unique data to deliver Fitbit’s most personalized experience yet, with actionable guidance and coaching to help you achieve your health and fitness goals. Premium leverages insights from 10+ years of Fitbit data as well as academic…

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