Westin Hotels & Resorts Cooks up a Global Competition for the New ‘Eat Well Menu for Kids’ | Business Wire

WASHINGTON–(BUSINESS WIRE)–From the 5th annual Building

a Healthier Future Summit hosted by The Partnership for a Healthier

America (PHA), which works with the private sector and PHA Honorary

Chair First Lady Michelle Obama to make healthier choices easier for

busy parents and families, Westin

Hotels & Resorts announces its continued commitment to build

healthier futures for children.

Part of Starwood Hotels &. Resorts, Inc. (NYSE:HOT), the Westin brand

just launched a global competition to reinvent recipes for the brand’s Eat

Well Menu for Kids, in whichhotelassociates will

have six weeks in their kitchens to demonstrate their culinary

creativity and recreate the kids menu for today’s smallest global

guests. After a rigors selection process that meets strict nutritional

standards, up to 40 of the world’s best recipes will be provided to each

property, giving them the flexibility to create their own

regionally-relevant Eat Well Menu for Kids.

“As a brand committed to our guests’ well-being, we applaud the work PHA

is doing to create solutions that'll help make the healthy choice the

easy choice for families,” said Brian Povinelli, Global Brand Leader,

Westin Hotels &. Resorts. “At Westin, we think it's more important than

ever to offer families healthy menu options and introduce fresh

alternatives for today’s littlest travelers, who may or may not be

adventurous eaters. We're delighted to refresh the Eat Well Menu for

Kids with input from our associates and their families with the goal

to make eating well a bit more playful and appealing.”

“We want all children around the country to have more opportunities to

enjoy healthy food, whether they’re at home or on the go. When families

travel, they need choices that'll model their behaviors at home, which

includes providing nutritious and delicious meals and snacks. Westin’s

commitment to wellness is remarkable. We're thrilled to partner

with them to make healthier choices easier for their guests worldwide,”

said PHA CEO Lawrence A. Soler.

Over the next two months, Westin hotel teams will dream up dishes that

are nutritious, delicious and show local flair. Once finalized, teams

will submit their entry, including an Instagram-worthy food photo to a

panel of judges, including the experts at PHA and SuperChefs™, a group

of doctors, dentists, dieticians, chefs and education experts dedicated

to educating kids on eating well. Westin will share the winning recipes

with all of its hotels and resorts around the world, allowing each

property to choose which to be featured on their own Eat Well Menu

for Kids.

Westin’s guests will be invited to participate along the way. Multiple

hotels will host taste testing events, gathering feedback from associate

families and younger guests as they ideate, create and perfect recipes.

Four of the finalists hotels will also be invited to host SuperChefs

Cookery Classes, hands-on cooking experiences that allow younger guests

to come into the kitchen, create the new recipes and be sous-chef for a

day.

Foodies and families can also follow #missiondelicious on Westin’s

social media platforms for updates throughout the competition, a behind

the scenes look at the development of the recipes and a sneak peak at

the selection process. Finalists of the competition will be announced in

August and will appear on the kid’s menus beginning in September 2016.

The Westin Eat Well Menu for Kids builds on the brand’s global

Well-Being Movement, an initiative dedicated to inspiring guests and

associates to discover new approaches to wellness through innovative

partnerships and programs across the brand’s six pillars of well-being:

Sleep Well, Eat Well, Move Well, Feel Well, Work Well and Play Well.

First introduced in 2014 as a delicious and nutrient-rich offering for

families, the Eat Well Menu for Kids was created in partnership

with SuperChefs to give parents more healthful options for their

children when on the road.

This competition follows the recent launch of Westin Family, a global

program promoting a sense of well-being for families through interactive

programming and signature amenities offered at all hotels, as well as

physical play spaces at many resorts. With a growing global demand of

family travel and their evolving needs, both programs reinforce Westin’s

commitment to helping maintain our families’ well-being while on the

road.

For more information about the Westin Eat Well Menu for Kids, please

visit: www.westin.com/eatwell.

For more information about Westin Family, please visit: www.westin.com/family.

About Westin Hotels &. Resorts

Westin

Hotels & Resorts, a leader in wellness and hospitality for more

than a decade, lives its philosophy “For a Better You™” through the

Westin Well-being Movement’s six pillars: Feel Well, Work Well, Move

Well, Eat Well, Sleep Well and Play Well. At more than 200 hotels and

resorts in nearly 40 countries and territories, guests can experience

offerings that include the iconic Heavenly® Bed, RunWESTIN™ and Westin

Gear Lending with New Balance®, delicious and nutritious SuperFoodsRx™,

the innovative workspace Tangent, Westin Weekend signature experiences,

and Heavenly Bath and Heavenly Spa. Westin is proud to offer Starwood

Prefered Guest®, the industry’s leading loyalty program. To learn more,

visit www.starwoodhotels.com/westin.

Stay connected to Westin: @westin on Twitter

and Instagram

and facebook.com/Westin.

About Partnership for a Healthier America

The Partnership

for a Healthier America (PHA) is devoted to working with the private

sector to insure the health of our nation’s youth by solving the

childhood obesity crisis. In 2010, PHA was created in conjunction

with—but independent from—First Lady Michelle Obama’s Let’s

Move! effort. PHA is a nonpartisan, nonprofit organisation that's

led by some of the nation’s most respected health and childhood obesity

experts. PHA brings together public, private and nonprofit leaders to

broker meaningful commitments and develop strategies to end childhood

obesity. Most important, PHA insures that commitments made are

commitments kept by working with unbiased third parties to monitor and

publicly report on the progress our partners are making. For more

information about PHA, please visit www.ahealthieramerica.org and

follow PHA on Twitter @PHAnews.

Starwood Hotels & Resorts Worldwide, Inc.
Katie Roberts, 212-380-4049
[email protected]