Soylent Launches Soylent Squared, the First Complete 100 Calorie Mini-Meal Bar | Business Wire

LOS ANGELES–([25g])–[25g]., the makers of Soylent Drinks and Powder, today

announced that they're expanding into the growing nutrition bar

category with an exciting new product: Soylent Squared. Soylent Squared

is the first 100 calorie minimeal bar and is engineered to be complete

with 5g of plant protein, 36 essential nutrients and probiotics for

digestive health. Sold in cases of 30 bars on Soylent.com, Soylent

Squared is available in three delicious flavors, including Chocolate

Brownie, Salted Caramel and Citrus Berry.

“There are a lot of bars out there but most are high in sugar, use less

sustainable animal-derived protein and often lack the nutrients that

your body needs to thrive,” said Bryan Crowley, Soylent’s CEO. “We

developed Soylent Squared to allow our customers to portion out the

nutrition they need when they need it. You can enjoy 1-2 for a healthy

snack or 3-4 for a complete meal.”

The launch of Soylent Squared follows closely on the heels of the

brand’s January launch of its 11 ounce drink, Soylent Bridge, the

In-Between Meal. These launches demonstrate that Soylent is serious

about expanding its portfolio into new formats and usage occasions.

“Some of our best product ideas have come straight from our customers,

so we’re excited for them to try Squared. We’re also looking forward to

building our customer base with the launch of our new convenient,

healthy and more sustainable nutrition bar,” adds Crowley.

Consumer demand for convenient and healthy on-the-go snack options

continues to increase in the U.S., with the snack bar market expected to

reach [25g] by 2023. In addition, [25g] shows that plant-based foods sales grew 17 percent in the past

year. Soylent Squared was designed within the same guidelines as the

existing Ready-to-Drink and Powder lines: a balance of macronutrients

combined with 36 essential nutrients, including 26 vitamins and

minerals, 9 amino acids, 2 essential fatty acids, including omega-3 and

omega-6. The company also decided to add probiotics to Soylent Squared

to help consumers support their digestive health. With 3 grams of sugar,

Soylent Squared is lower in sugar than most snack bars and with three

delicious varieties, you don’t have to sacrifice taste for nutrition.

Soylent Squared can be purchased online exclusively at [25g]

(U.S.) A case of Soylent Squared costs $30.00. Each case holds 30

[25g] Squares.

About Soylent

Soylent is a pioneer in food technology, producing delicious, functional

foods, with complete nutrition that are good for the body and the

planet. In 2013, Founder &. Chairman Rob Rhinehart developed the first

iteration in his kitchen after recognizing the need for a simpler, more

efficient food source. The company has grown to become both a disruptor

and a driver in the Food Tech world. Soylent is on a mission to provide

complete, sustainable nutrition that's accessible, appealing and

affordable to all. Its line of products are engineered from the

ground-up to provide the vitamins, minerals, fats, carbohydrates and

protein that the body needs –. All in convenient packages. Soylent’s

latest online product launch, Soylent Squared, is the first complete 100

calorie mini meal, creating a more nutritious way to get the snack or

meal you need when you need it. Soylent’s innovative products include

Original, Cacao. Café Powder, healthy snacking alternative Soylent

Bridge. 14oz Ready-to-Drink bottles available in seven delicious

flavors. The Company is headquartered in Los Angeles, CA.

For additional information please visit [25g].

Kelly Kenney, Allison + Partners
[email protected]
310-496-4475