New Principal Program Rewards Insurance Customers for Reaching Goals | Business Wire


Financial Group® launched My

Principal Lifestyle, a fitness and lifestyle app that rewards

insurance customers for activities that contribute to a healthy

lifestyle. The program aims to engage with customers by allowing them to

set physical and financial goals. To earn points for reaching those

goals. The points can then be redeemed for gift cards.

My Principal Lifestyle was previously only open to policyholders of

select life insurance products in three states. Now, anyone in the

United States can download and use the app – though only qualifying life

insurance policyholders in approved states can redeem points earned in

the app for gift cards.

“Financial wellness and physical wellness both play a big role in

overall well-being. That’s why Principal decided to reward customers

already making positive choices. Help incentivize others to take the

plunge,” said Greg Linde, senior vice president of individual life at

Principal®. “We just want to help our customers live their

best, healthiest lives.”

To participate, individuals can log their activity or sync the app to

their existing fitness device app, if applicable. Participants earn

points for being active, achieving daily goals. Finishing weekly


With the goal of helping life insurance customers get physically and

financially fit, the app features new and improved challenges.

Fifty-four percent of active participants in the program reported weight

loss. The group averages roughly 7,000 steps per day (about 2,000 more

than the CDC national average).

“Principal is known as an industry innovator in the underwriting space.

When we began My Principal Lifestyle, we believed healthy lifestyle

behaviors would be indicative of risk that could help with the

underwriting process,”. Added Linde. “We still believe that’s true.

what we learned was more powerful. We’re developing relationships with

our customers that provide value in their daily lives by encouraging

healthy behaviors. We’re committed to learning more about how this type

of program can benefit our customers.”


Principal (Nasdaq: PFG) helps

people and companies around the world build, protect and advance their

financial well-being through retirement, insurance and asset management

solutions that fit their lives. Our employees are passionate about

helping clients of all income and portfolio sizes achieve their goals –

offering innovative ideas, investment expertise and real-life solutions

to make financial progress possible. To find out more, visit us at

Principal, Principal and symbol design and Principal Financial Group are

trademarks and service marks of Principal Financial Services, Inc., a

member of the Principal Financial Group®.

Gift card eligibility: Policy is issued in CA, CO, IA, MA, NJ,

OH, PA and WI. Includes all currently sold, non-variable Principal life

insurance products. Qualifying products include: Principal Term (10-,

15-, 20- and 30-year), Principal Indexed Universal Life FlexSM,

Principal Indexed Universal Life Flex IISM, Principal Indexed

Universal Life AccumulationSM, Principal Universal Life

Protector IVSM, Principal Universal Life AccumulationSM,

Principal Universal Life Flex IISM, Principal Universal Life

Flex IIISM, Principal Universal Life Provider EdgeSM.

Insured is owner and 18 years of age or older. Application received and

policy issued during program duration. Policy must be in force before

points can be redeemed for gift cards. If you were eligible to receive

gift cards in the first pilot (i.e., if you own a Principal Term 14,

Principal Term 17, Principal Universal Life Protector IV or Principal

Universal Life Flex II product issued in CA, CO. IA prior to June

2017), you can continue redeeming points for gift cards. Insurance

Issued by Principal National Life Insurance Co. (except in NY) and

Principal Life Insurance Co. members of the Principal Financial Group.

Principal Financial Group
Hillary Gebert, 515-878-1460
[email protected]