Life Time® Healthy Way of Life Chairman, CEO and Founder, Bahram Akradi, to Keynote NASM Optima | Business Wire


Academy of Sports Medicine (NASM) is honored to announce that Life

Time Chairman, Chief Executive Officer and Founder, Bahram Akradi, will

keynote its third annual Optima

2017 Conference, an intensive, three-day education event for

certified personal trainers and fitness professionals, being held

October 12-15 in Scottsdale, Arizona.

NASM has enjoyed a long-standing relationship with Life Time and Akradi

– a true visionary with more than 30 years of experience in healthy way

of life initiatives. Since founding the company in 1992, Akradi has been

credited with transforming the health and fitness industry, while also

successfully growing Life Time to more than $1.5 billion in annual

revenue with operations in 127 destinations in 27 states and 35 major

markets, including Toronto. Today, Akradi is further extending the Life

Time brand with the development of large, mixed-use lifestyle centers

that feature Life Time Athletic destinations combined with residential,

office, retail, entertainment and medical spaces and services that

encompass the full spectrum of daily life for individuals, couples and

families of all ages.

Life Time’s brand portfolio also includes nationally renowned athletic

events, acclaimed corporate health programs, best-in-class nutrition

products and the award-winning healthy lifestyle magazine, Experience

Life, in addition to its world-class fitness destinations.

NASM’s Optima conference offers certified personal trainers and fitness

professionals new training methods, techniques, tools and resources,

along with the opportunity to form relationships to help market and grow

their business and careers for the long term.

“We're always seeking opportunities to elevate our offerings to

certified personal trainers and the fitness industry overall,” said

President of NASM, Laurie McCartney. “Having Bahram open up this year’s

Optima conference, at which we also will be celebrating NASM’s 30th

anniversary, will set the stage for an incredible third annual event.

His expansive knowledge and holistic approach to health, wellness,

nutrition, business and entrepreneurship will serve to inspire and

encourage the future leaders of this industry.”

Under Akradi’s leadership, Life Time also developed Life

Time Academy, a unique career school for fitness professionals

utilising NASM’s evidence-based curriculum and methodologies. A new

opportunity being championed by NASM and Life Time Academy is to provide

increasingly effective and impactful approaches to earning the certified

personal training credential from NASM, along with a diploma from Life

Time Academy. The new program includes:

  • A six-month comprehensive health and fitness education curriculum.

  • Hands-on work with clients at Life Time destinations with

    industry-leading instructors.

  • Upon completion, graduates earn the NASM CPT and Life Time Academy


  • Each graduate is guaranteed an interview with Life Time, where 75

    percent of program graduates have been hired.

To register for the NASM Optima conference, please visit NASM

Optima 2017 Conference. For more

information on how to earn the NASM CPT and Life Time Academy diploma,

visit Life

Time Academy.

About NASM

Since 1987, the National Academy of Sports Medicine (NASM) has been the

global leader in providing evidence-based certification and advanced

specializations for fitness professionals. Academic institutions

throughout the United States incorporate NASM’s leading fitness

curriculum as part of exercise science courses and degree programs. The

vision of NASM is to empower fitness and wellness professionals to

successful careers, supporting them in their goal of motivating clients

to lead healthier lives.

About Life Time® Healthy Way of Life

Life Time is a privately held, comprehensive health and lifestyle

company and brand that offers a personalized and scientific approach to

long-term health and wellness. Through its portfolio of distinctive

resort-like destinations, athletic events and corporate health services,

Life Time helps members achieve their goals every day with the support

of a team of dedicated professionals and an array of proprietary health

assessments. As of July 10, 2017, the Company operated 127 centers in 27

states and 35 major markets under the LIFE TIME FITNESS® and

LIFE TIME ATHLETIC® brands in the United States and Canada.

Additional information is available at

National Academy of Sports Medicine
Ruth Chiu
[email protected]