Increased Awareness about Nutrition and Healthy Lifestyles to Propel the Global Health and Wellness Market, According to Technavio | Business Wire

LONDON–(BUSINESS WIRE)–Technavio research analysts are forecasting positive growth for many

segments of the health and wellness market over the next four years as

several markets including sports



management, are expected to witness an increase in revenues.

Technavio’s market research analysts predict the global sports nutrition

market to grow at a CAGR of more than 8% by 2020. Demand for

protein-based sports nutrition products such as protein-based bars,

supplements. Powders is increasing among consumers. Proteins have

become the prefered source of nutrition in diet owing to several

functional benefits including high nutritional value, weight management,

and strengthening of the immune system. Some of the popular protein

sources in sports nutrition products are whey and soy. With the launch

of new protein products, sports nutrition products are expected to

witness considerable growth in the coming years.

According to Amber Chourasia, a lead research analyst at Technavio, “A

significant trend spurring growth in this market is a rise in marketing

initiatives by vendors. Vendors are actively promoting the unique

features and benefits of their products, such as the use of natural

ingredients, regulatory bodies’. Approvals. Association to a specific

sport. Also, through various marketing campaigns, activities. Media,

vendors are targeting both sportspersons and non-sportspersons to build

a larger consumer base. The surge in promotional activities and

marketing initiatives of sports nutrition products will positively

influence the growth of this market over the next four years.”

Apart from the sports nutrition market, the second most sought after

market in the health and wellness industry is the global herbal

supplements market, which is expected to grow at a moderate CAGR of more

than 6% over the forecast period. With the rising awareness of the

several health benefits of herbal supplements, this market is envisaged

to have a positive outlook in the coming years. Functional foods

comprise ingredients that boost the health and well-being of an


Increasing work pressure and busy schedules have restricted people to

unhealthy eating habits, such as fast foods and meals-to-go, which do

not fulfil nutritional requirements. In order to compensate for the

lack of nutrients, increasing number of individuals are opting for

functional foods such as supplements in the form of powder, syrup.

tablets in their daily diet to significantly reduce the chances of

developing health complications. Moreover, dietary supplements like

herbal supplements are priced lower, are easy to include in food.

contain nutrients with no perceived side effects. In addition, vendors

are increasing the level of awareness for such foods through health

subscription and other marketing campaigns, which will contribute to the

growth of this market until the end of 2020.

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In recent times, Technavio’s market research analysts have identified a

steady growth in the weight management market which is forecasted to

grow at a CAGR of over 5% during the period 2016-2020. The increase in

the number of chronic diseases has resulted in growing demand for weight

management products such as diet products, fitness equipment. Weight

management services.

The increase in health issues is pushing people towards a healthy diet

and daily exercises, propelling the demand for fitness and training

equipment. In addition, a rise in the disposable income of people has

increased their purchasing power, which is expected to boost the

procurement of weight management products over the next four years.

Consumers are increasingly opting for weight management products such as

supplements to remain fit and healthy. There is a growing demand for

products containing special ingredients such as yacon root, which is

effective for healthy weight management. Recently, MeICap Systems has

developed an electronic pill, which delivers electronic stimulation to

suppress appetite. Vendors are also introducing advanced fitness

equipment such as foldable treadmills for convenient use of people. Such

growing demand for fitness and wellness technologies will augment this

market’s growth in the coming years.

Some of the key vendors for the health and wellness market include Coca-Cola,

Glanbia Nutritionals,and GlaxoSmithKline for the

global sports nutrition market; Gaia Herbs, Herb Pharm, and

Nature’s Bounty for the herbal supplements market;and

Johnson Health Tech, Kellogg, and Weight Watchers for the

global weight management market.

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About Technavio


is a leading global technology research and advisory company. The

company develops over 2000 pieces of research every year, covering more

than 500 technologies across 80 countries. Technavio has about 300

analysts globally who specialise in customized consulting and business

research assignments across the latest leading edge technologies.

Technavio analysts employ primary as well as secondary research

techniques to ascertain the size and vendor landscape in a range of

markets. Analysts obtain information using a combination of bottom-up

and top-down approaches, besides using in-house market modelling tools

and proprietary databases. They corroborate this data with the data

obtained from various market participants and stakeholders across the

value chain, including vendors, service providers, distributors,

re-sellers. End-users.

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at [email protected]

Technavio Research
Jesse Maida
Media & Marketing Executive
US: +1 630 333 9501
UK: +44 208 123 1770