Fireman Capital Partners Acquires Majority Interest in Bandon Holdings, the Largest Anytime Fitness Franchisee | Business Wire

BOSTON–(BUSINESS WIRE)–Fireman Capital Partners (“FCP”), a consumer-focused private equity

firm, today announced that it's acquired a majority interest in Bandon

Holdings (“Bandon”), an Anytime Fitness (“Anytime”) franchisee. Terms of

the transaction weren't disclosed. The purchase agreements were signed

on May 18, 2018 and the transaction closed simultaneously with the


Bandon Holdings is a strategic fitness platform and the largest

franchisee in the Anytime Fitness family with 38 clubs across Texas,

Oklahoma and Kansas. The franchise has expanded significantly through

new development and a proven acquisition strategy, with growth driven by

consumer demand for healthier lifestyles. Based in Austin, Texas, the

Bandon team, led by Co-Founders and Co-CEOs, Jeff Kiecke and Brian

Portner, is comprised of highly seasoned professionals with strong

relationships and fitness acumen. Mr. Kiecke and Mr. Portner bring deep

experience in the fitness industry, as well as operational, financial

and real estate expertise.

Anytime Fitness, founded in 2002 and headquartered in Woodbury,

Minnesota, is the fastest growing fitness club in the U.S. The company

follows a medium-cost, high-convenience pricing model and provides a

complete gym product offering, as well as convenient, 24-hour access for

its members. Anytime’s small box format with low build-out costs

provides real estate flexibility for broad geographic reach. The brand

serves its customer base with over 4,000 fitness centers in more than 30

countries and territories worldwide.

Dan Fireman, Managing Partner of FCP, said, “We're thrilled to partner

with the talented Bandon Holdings team, which has built a terrific

fitness platform with a robust pipeline for future growth. We look

forwards to further scaling the business by continuing to pursue a

focused acquisition strategy and integration plan, as well as

implementing strategic operational enhancements and marketing


Chris Akelman, Principal at FCP, said, “Bandon Holdings is poised for

continued success. We're delighted to be collaborating with Jeff, Brian

and their exceptional team to drive positive momentum for the business

and solidify Bandon’s position as a market leader in the high-growth

fitness space as part of the Anytime Fitness global network.”

Jeff Kiecke, Co-Founder and Co-CEO of Bandon Holdings, said, “Brian and

I – and the rest of the Bandon team – are excited to partner with

Fireman Capital Partners. FCP brings extensive fitness industry

experience, as well as a proven ability to help shape and grow

consumer-driven companies. With FCP’s guidance and resources, we'll be

well-positioned to capitalise on the numerous growth opportunities ahead

and realizing our collective vision to create a next-generation fitness


McDermott Will &. Emery LLP acted as legal advisor to Fireman Capital

Partners. Brookwood Associates acted as financial advisor to Bandon


About Fireman Capital Partners (FCP)

Fireman Capital Partners invests in consumer-focused companies through

both growth equity and buyout transactions. The private equity firm

focuses on dynamic consumer businesses with revenues between 30M USD and

150M USD, who also have a unique vision, strong product and market

share. Sound management. FCP leverages its capital, extensive

network. Deep operating expertise to add substantial value. The firm

is currently invested in Dunn’s River Brands, CANarchy, Surfside

Holdings. Idea Paint with realized investments in Hudson Jeans,

Pilla, Evolution Fresh, Serena &. Lily, Newton Running and Skip Hop.

About Anytime Fitness

Ranked #1 on Entrepreneur’s prestigious Top Global Franchise list,

Anytime Fitness is the fastest-growing gym franchise in the world, with

more than 4,000 gyms serving nearly 3,300,000 members on five (soon to

be seven) continents. Open 24 hours a day, 365 days a year, Anytime

Fitness prides itself on providing its members with convenient fitness

options and friendly, personal service in well-maintained facilities

which feature top-quality exercise equipment. Gyms are now open in all

50 states, Canada, Mexico, Australia, New Zealand, England, Scotland,

The Republic of Ireland, Wales, Grand Cayman, Poland, the Netherlands,

Spain, Qatar, India, Chile, Japan, Singapore, Malaysia, Hong Kong,

China, Taiwan, Belgium, Italy, Sweden and the Philippines. All

franchised gyms are individually owned and operated. Join one gym and

use them all. For more information about Anytime Fitness and its

franchise opportunities, please visit

Media Contacts for FCP:
Sard Verbinnen & Co
Drew Brown/Paul Frankle
Media Contact for Bandon Holdings/Anytime Fitness:
Mark Daly, 651-438-5008
[email protected]