Dole and The Walt Disney Company Help Parents Encourage Healthier Eating through the Magic of Disney Characters and Storytelling | Business Wire

GLENDALE, Calif.–(BUSINESS WIRE)–The Walt Disney Company and Dole Food Company continue their multi-year

healthy living initiative with Disney’s Beauty and the Beast,

featuring consumer promotions, digital integrations, in-store activities

and Disney-branded fruits and vegetables. The ongoing collaboration

serves as part of a nutrition alliance aimed at helping parents

encourage their kids and families to make healthier food choices and

formally launched last fall with a successful campaign around Disney’s Moana.

The latest promotion, Disney Beauty and the Beast, features

Belle, Beast, Lumiere and other beloved characters on DOLE Bananas,

Pineapples and salads. Will continue through April 16. These

characters also serve as the inspiration for a host of healthy recipes,

serving suggestions and nutrition tips.

“Disney and Dole are working together to give parents high-quality,

nutritional food options that make it easier for families to make

healthy choices,” said John T. King, vice president-licensing, Disney

Consumables. “The new program will combine Disney’s characters and

stories with Dole’s fruits and vegetables to help inform and inspire

families to live healthier.”

“As one of the world’s foremost nutrition leaders, Dole is committed to

the idea that the best stories begin with healthy eating,” said Bil

Goldfield, director of communications for the Dole Food Company. “We’re

delighted to work with Disney to make fruits and vegetables more

accessible – and fun – for families in North America and around the

world, by sharing our nutrition messages through their iconic characters

and transforming our collective healthy living commitments into lasting,

positive change for future generations.”

Disney and Dole will also debut healthy living programs themed to

Disney·Pixar’s Cars 3 this summer and Lucasfilm’s Star Wars:

The Last Jedi later this year. This mission seeks to help change

daily eating habits, one meal at a time, to create a lasting impact for

families in the U.S. and Canada.

Last year’s dual-branded announcement at the 2016 Produce Marketing

Association (PMA) Fresh Summit Convention in October promised the launch

of an assortment of fresh DOLE produce featuring iconic Disney, Pixar,

Star Wars and Marvel characters at grocery and retail stores nationwide.

In 2006, The Walt Disney Company became the first major media company to

establish a Nutrition Guideline Policy in North America to associate its

brands and characters with a more nutritious portfolio of foods and

beverages. The company has since marked every year of its Healthy Living

Commitment with significant milestones such as becoming the first major

media company to launch food advertising standards for kids, launching

new content and experiences that inspire healthier lifestyles.

introducing the Disney Mickey Check. The Disney Mickey Check is a quick

and easy way for families to identify healthier food and beverage

options in stores, on-air, on-line, at Disney theme parks and resorts,

and other places where Disney products are sold. Foods and recipes that

feature the Disney Mickey Check adhere to the rigorous Disney Nutrition

Guideline Criteria. To learn more about The Walt Disney Company Healthy

Living Commitment and the Disney Mickey Check, visit Disney.com/HealthyLiving.

For more than a century, Dole has served as a health and wellness

resource to millions of healthy-eating enthusiasts worldwide. Dole is

committed to nutrition and nutrition education, encouraging the world to

adopt a healthier diet including more fresh fruits and vegetables. Dole

believes that a diet rich in fruits and vegetables can increase

America’s nutritional health and help reverse a number of negative

health trends. In 2003 Dole established the Dole

Nutrition Institute (DNI) specifically to study the health and

wellness benefits of fruits and vegetables. A plant-based diet. In

addition, Dole recently established a Director and Department of

Culinary Nutrition to translate produce-based research into compelling

meals that underscore the vital role fruits and vegetables play in

maintaining a healthy diet.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates,

is a leading diversified international entertainment and media

enterprise with four business segments: media networks, parks and

resorts, studio entertainment. Consumer products and interactive

media. Disney is a Dow 30 company and had annual revenues of $55.6

billion in its Fiscal Year 2016.

About Disney’s Beauty and the Beast

The story and characters audiences know and love come to spectacular

life in Disney’s live-action adaptation “Beauty and the Beast,” a

stunning, cinematic event celebrating one of the most beloved tales ever

told. “Beauty and the Beast” is the fantastic journey of Belle, a

bright, beautiful and independent young woman who's taken prisoner by a

Beast in his castle. Despite her fears, she befriends the castle’s

enchanted staff and learns to look beyond the Beast’s hideous exterior

and realize the kind heart of the true Prince within.

“Beauty and the Beast” will be released in U.S. theaters on March 17,

2017.

About Dole Food Company, Inc.

Dole Food Company, Inc., is one of the world’s largest producers and

marketers of high-quality fresh fruit and fresh vegetables. Dole is an

industry leader in many of the products it sells, as well as in

nutrition education and research. For more information, please visit www.dole.com.

Dole Food Company
William Goldfield,818-874-4647
[email protected]
or
Amusement Park for Dole
Bob Ochsner, 714-881-2341
[email protected]
or
Disney Consumer Products and Interactive Media
Breton Ingraham, 818-544-0690
[email protected]