Crunch Appoints New President and CFO | Business Wire

NEW YORK–(BUSINESS WIRE)–Crunch, the health club chain renowned for fusing fitness and

entertainment, today announced the appointment of Michael R. Jacobs as

president and chief financial officer. As an industry leader with more

than 25 years experience in operational management, retail development

and corporate expansion, Jacobs will oversee the management of Crunch’s

unique fitness business with 30 locations in the U.S.

“I’m thrilled to be

joining Crunch and working alongside its talented leaders to accelerate

the growth of the most innovative brand in the fitness industry,”

said Jacobs. “It’s

incredibly exciting to partner with CEO Tim Miller to leverage the

powerful combination of our hospitality industry backgrounds to make the

Crunch member experience unique, entertaining. Unparalleled by any

other health club.”

Drawing on his extensive operational experience at B.R. Guest

Restaurants, one of the hottest and fastest growing restaurant groups in

the country, Jacobs will be responsible for Crunch’s

growth strategy, financial planning and information management, all with

an eye on the overall development of the brand and member experience.


background in strategic growth within the hospitality industry and his

unique ability to understand how branding, operations, corporate culture

and customer experience connect to impact the business, makes him the

perfect person for this role,” said Tim

Miller, chief executive officer, Crunch. “I

am extremely pleased to be working with Michael to lead Crunch’s

plans of expansion and continued success.”

Before joining Crunch, Jacobs was chief operating officer and member of

the board of directors of B.R. Guest Restaurants where he was

responsible for the operational management of the group’s

18 restaurants and supply commissary, as well as management of business

development and all corporate support functions. Previously, Jacobs

served as the company’s chief financial

officer where he played an instrumental role in accelerating the

organization’s growth, including a sale

transaction to Starwood Capitol Group in 2007. Prior to his tenure at

B.R. Guest, Jacobs’ roles included chief

operating officer at ACS TradeOne Marketing, an Affiliated Computer

Services subsidiary (NYSE – ACS). Haynes

Security as well as chief financial officer of a major food and beverage

manufacturer and distribution company.

Crunch is a health club chain that leads the industry in fusing

fitness and entertainment. Headquartered in New York City and owned by

the private equity group of Angelo Gordon, Crunch serves over 100,000

members with 30 gyms in New York, Miami, San Francisco, Los Angeles,

Chicago. Atlanta. Renowned for its one-of-a-kind group fitness

programming, Crunch is the leader in group fitness innovation and

creativity. Often cited as the gym with the “best

classes,” Crunch has raised the bar for the

entire fitness industry.

Amy Strathern, 212-993-0396
[email protected]