IRVINE, Calif.–(BUSINESS WIRE)–XFit Brands, Inc., a company focused on Exponential Fitness Products and
Programming and the owner of Throwdown®, a leading designing,
engineering, manufacturing and marketer of impact sports and
functional fitness equipment innovation at the International Health
Racquet &. Sportsclub Association (IHRSA) Convention with an impressive
combination of Equipment, Programing and Technology.
The booth featured a portfolio of functional fitness equipment and a
collection of Throwdown’s latest fitness accessories. The Throwdown
UTC-K2, which is the industry’s first two-story functional fitness
system, includes 20 workout stations, 26 steps, 76% grade and at its
peak, a 360 degree view. After making the climb to the top, many
attendees were given the “I climbed the UTC-K2” event tee shirt.
Also featured was the Throwdown Elite bag rack with its signature bucket
system and latest hydraulically rolled monkey bar system. Finally, the
company debuted its small foot print, commercial-grade Personal Fitness
Centre (PFC). The PFC has 11 stations and is perfect for both personal
and small group fitness.
“Our extensive equipment programming, which supports our functional
fitness equipment, really resonated with both current and prospective
customers,” said Dave Vautrin, Chief Executive Officer of XFit Brands.
“Beyond active programming and workouts throughout the show, Throwdown
also hosted a morning workout on the UTC-K2 for 22 industry leaders. We
bundled our innovative equipment with impactful group training and
technology. Each participant was provided a MYZONE heart rate monitor,
which displayed their performance on the two flat screen TVs. The
monitoring created a sense of community and accountability to this group
of competitive leaders.”
“We use the Throwdown UTC-K2 in our UFC Gyms. At IHRSA, six of our
fitness leaders from around the globe and I did the early morning, 20
station, Throwdown workout. We loved every heart pounding, sweat
dripping minute of it. Every muscle in our bodies were challenged and
the team aspect of the workout really built a great sense of
camaraderie,” said Derek Gallup, SVP of Fitness and Retail of New
“We were excited to be part of the Friday morning workout at the
Throwdown booth,” said Mike Leveque, Chief Operating Officer of MYZONE.
“We believe Throwdown’s leading position in functional fitness
equipment, which includes extensive programming coupled with the MYZONE
member engagement system, provides owners and operators exactly what
they need to stay ahead of functional and small group training trends.”
The IHRSA event attracted over 7,000 attendees from over 80 countries.
“We were pleased with our success at the event on many levels,” added
Mr. Vautrin. “Our solution-driven approach of building best-in-breed,
functional fitness equipment and accessories, coupled with programming
and technology, will continue to differentiate the company and fuel our
growth as a value-added partner within the Health Club Industry.”
For more information, please visit both: www.throwdown.com
And follow us on:
About XFit Brands, Inc.
XFit Brands is focused on Exponential Fitness Products and Programming.
XFit Brands, Inc. is the owner of Throwdown Industries Holdings and its
trademarks. Throwdown is a leading designing, engineering, manufacturing
and marketer of impact sports and fitness-related sporting goods under
the globally protected Throwdown® brand. Since 2003, Throwdown has been
a preeminent brand in the world of Modern Martial Arts and a recognized
brand in the overall sporting goods and apparel industries. Over the
past 11 years, the Company’s products have been used for both training
top athletes in the MMA segment by events as the centre stage cage and
now today as a leading innovator in the functional fitness equipment and
programing in the Health Club Industry.
XFit Brands, Inc.
David E. Vautrin, CEO