XFit Brands Debuts Its Latest Throwdown-Branded Functional Fitness Innovation at the IHRSA Event in Los Angeles | Business Wire

IRVINE, Calif.–(BUSINESS WIRE)–XFit Brands, Inc., a company focused on Exponential Fitness Products and

Programming and the owner of Throwdown®, a leading designing,

engineering, manufacturing and marketer of impact sports and

fitness-related sporting goods, today announced the debut of its latest Throwdown

functional fitness equipment innovation at the International Health

Racquet &. Sportsclub Association (IHRSA) Convention with an impressive

combination of Equipment, Programing and Technology.

The booth featured a portfolio of functional fitness equipment and a

collection of Throwdown’s latest fitness accessories. The Throwdown

UTC-K2, which is the industry’s first two-story functional fitness

system, includes 20 workout stations, 26 steps, 76% grade and at its

peak, a 360 degree view. After making the climb to the top, many

attendees were given the “I climbed the UTC-K2” event tee shirt.

Also featured was the Throwdown Elite bag rack with its signature bucket

system and latest hydraulically rolled monkey bar system. Finally, the

company debuted its small foot print, commercial-grade Personal Fitness

Centre (PFC). The PFC has 11 stations and is perfect for both personal

and small group fitness.

“Our extensive equipment programming, which supports our functional

fitness equipment, really resonated with both current and prospective

customers,” said Dave Vautrin, Chief Executive Officer of XFit Brands.

“Beyond active programming and workouts throughout the show, Throwdown

also hosted a morning workout on the UTC-K2 for 22 industry leaders. We

bundled our innovative equipment with impactful group training and

technology. Each participant was provided a MYZONE heart rate monitor,

which displayed their performance on the two flat screen TVs. The

monitoring created a sense of community and accountability to this group

of competitive leaders.”

“We use the Throwdown UTC-K2 in our UFC Gyms. At IHRSA, six of our

fitness leaders from around the globe and I did the early morning, 20

station, Throwdown workout. We loved every heart pounding, sweat

dripping minute of it. Every muscle in our bodies were challenged and

the team aspect of the workout really built a great sense of

camaraderie,” said Derek Gallup, SVP of Fitness and Retail of New

Evolution Ventures.

“We were excited to be part of the Friday morning workout at the

Throwdown booth,” said Mike Leveque, Chief Operating Officer of MYZONE.

“We believe Throwdown’s leading position in functional fitness

equipment, which includes extensive programming coupled with the MYZONE

member engagement system, provides owners and operators exactly what

they need to stay ahead of functional and small group training trends.”

The IHRSA event attracted over 7,000 attendees from over 80 countries.

“We were pleased with our success at the event on many levels,” added

Mr. Vautrin. “Our solution-driven approach of building best-in-breed,

functional fitness equipment and accessories, coupled with programming

and technology, will continue to differentiate the company and fuel our

growth as a value-added partner within the Health Club Industry.”

For more information, please visit both: www.throwdown.com

and www.xfitbrands.com.

And follow us on:

Facebook: https://www.facebook.com/throwdown





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About XFit Brands, Inc.

XFit Brands is focused on Exponential Fitness Products and Programming.

XFit Brands, Inc. is the owner of Throwdown Industries Holdings and its

trademarks. Throwdown is a leading designing, engineering, manufacturing

and marketer of impact sports and fitness-related sporting goods under

the globally protected Throwdown® brand. Since 2003, Throwdown has been

a preeminent brand in the world of Modern Martial Arts and a recognized

brand in the overall sporting goods and apparel industries. Over the

past 11 years, the Company’s products have been used for both training

top athletes in the MMA segment by events as the centre stage cage and

now today as a leading innovator in the functional fitness equipment and

programing in the Health Club Industry.

XFit Brands, Inc.
David E. Vautrin, CEO
[email protected]