FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–Knowing that misconceptions about exercise and healthy living are
barriers that prevent women from achieving their fitness goals, Lady of
America marks the sixth annual National Women’s
Health and Fitness Day (September 26, 2007) by dispelling common weight
loss myths. The world’s largest chain of
full-service women’s fitness centers believes
shedding light on fitness fictions is key to helping women shed their
“Lady of America prides itself on its honest,
welcoming and motivating approach to fitness,”
said Jillian Sanchez, Lady of America Franchise Corporation’s
Director of Operations. “We hope that by
sharing real weight loss facts, September 26th
will represent a turning point for American women where getting fit
transforms from an intimidating and elusive goal to an achievable
With more than 20 years of staying power in the constantly evolving
business of women’s fitness, Lady of America
has seen many exercise myths and fad diets. “We
like to call them myths of the moment,”
said Sanchez. However, Sanchez noted that many weight loss and exercise
misconceptions seem to endure despite their flimsy premises. Some of the
more lasting myths include:
MYTH: Women only need to do cardiovascular exercise to lose
FACT: Cardiovascular exercise (a highly recommended weight loss
component) combined with a healthy diet will jump start weight loss.
However, to prevent a plateau before you’ve
reached your weight loss goal, cardiovascular activities should be
incorporated into a workout program that also includes weight/strength
training. Weight training helps build muscle mass, which, in turn,
burns more calories than does fat. Research has shown that regular
strength training can increase your metabolic rate by up to 15 percent.
MYTH: If you’re not sweating, you’re
not burning calories.
FACT: Sweating is an internal bodily function created to cool
off. An individual can burn calories through light weight training,
walking and even sleeping! Muscle masses in the body burn calories
even when the body is at its resting metabolic rate or RMR.
MYTH: Never eat before working out.
FACT: When working out, the human body requires energy stored
from food to propel muscles to work efficiently. The key is to choose
a healthy pre-gym snack or nutritional supplement.
“With all the ‘quick
fix’ weight loss methods on the market it is
easy to understand why so many exercise myths exist,”
added Sanchez. “At Lady of America we help
our members discover their own fitness truths and welcome all women who
want to honor National Women’s Health and
Fitness Day by kick-starting their own weight loss programs.”
Lady of America Fitness Centers provide a highly specialized workout
setting for women to help them achieve their fitness goals. Lady of
America offers the complete workout experience in a clean environment
with no complicated machines. Lady of America’s
easy-to-use strength and toning equipment is manufactured specifically
for women to fit their frames as opposed to co-ed clubs whose equipment
is sized for men. The women-focused fitness centers offer various
classes such as Pilates, Yoga and aerobics as well as many other
amenities including sauna, tanning, free childcare, massage, personal
training and many more!
Lady of America Fitness Centers offer an excellent opportunity to
anyone-from the beginner to the die-hard to get into life-long shape in
a safe and comfortable environment.
For more information, or to find a Lady of America location near you,
About Lady of America Franchise
For over 20 years, Lady of America Franchise Corporation (LOAFC),
franchisor of the Lady of America, Ladies Workout Express, Workout
Express and Health Clubs of America fitness centers, has been an
innovator in the constantly evolving business of women’s
fitness. LOAFC was established in 1984 with the goal of providing a
dynamic and supportive environment to hundreds of thousands of women
working on their fitness and lifestyle goals in a safe and comfortable
setting while enjoying the company and support of other women. Today
LOAFC is one of the largest chains of women’s
fitness centers with over 450 franchises in operation across 45 states
and nine countries.