Tapout® Performance Apparel Launches at JCPenney | Business Wire

NEW YORK &. STAMFORD, Conn.–(BUSINESS WIRE)–Tapout®, a global hard-body fitness and training brand

recently re-launched by WWE® and Authentic Brands Group,

today announced that its performance apparel line for men is now

available in nearly 300 JCPenney stores and at jcp.com,

with plans to launch a women’s collection this summer.

The Tapout performance apparel collection for men includes a range of

training and compression tees, tank tops, pants and shorts featuring

Tapout’s new, contemporary branding. At JCPenney, sale prices range from

$12.99 for graphic tees to $32.99 for compression shorts. The line

ensures comfort and performance with the use of stretch and

moisture-managing fabrics that allow optimal function. The Tapout

women’s line will boast similar performance features, offering sports

bras, tank tops, tees, shorts and capris.

A fully integrated marketing program will support the launch of Tapout.

As the official fitness and training partner of WWE, Tapout is promoted

across WWE’s global platforms including TV programming, WWE Network,

pay-per-view broadcasts, live events, digital and social media. WWE

Superstars and Divas wear Tapout apparel during their fitness and

training activities and WWE Superstar John Cena® serves as a

Tapout brand ambassador.

“Fitness is my life. It's important for me to use the high quality

and comfortable performance apparel that Tapout offers,” said John Cena.

“The Tapout brand stands for motivation, discipline and determination,

three core values that are key to my active lifestyle.”

“From working out to hanging out, Tapout offers a stylish collection of

performance sportswear that’s versatile enough to wear in and out of the

gym,” said James Starke, senior vice president of men’s apparel at

JCPenney. “Tapout has a strong fan base and JCPenney is excited to add

this brand to our great assortment of high quality activewear for young


“We're thrilled to reintroduce Tapout performance apparel into the

retail space with JCPenney,” said Jamie Salter, Chairman and CEO, ABG.

“The next generation of Tapout preserves elements of the original brand

essence while tapping into current consumer needs for apparel that suits

their active lifestyle.”

About Tapout

Tapout is a global hard-body fitness brand dedicated to motivation,

discipline and determination. As the official fitness and training

partner of WWE, Tapout is promoted across WWE’s global platforms

including TV programming, WWE Network, pay-per-view broadcasts, live

events and digital and social media.

Tapout’s product offering includes men’s lifestyle and performance

apparel, accessories and eyewear, performance beverages. Fitness

centers, with women’s fitness apparel and other key product categories

launching later this year nationwide.

In addition to JCPenney, Tapout apparel is also now available at select

retailers including Modell’s and online at Tapout.com.

TapouT™ is a trademark of TapouT, LLC.

For more information visit Tapout.com. Follow Tapout on Facebook,

Twitter and YouTube.

About WWE


a publicly traded company (NYSE: WWE), is an integrated media

organization and recognized leader in global entertainment. The company

consists of a portfolio of businesses that create and deliver original

content 52 weeks a year to a global audience. WWE is committed to family

friendly entertainment on its television programming, pay-per-view,

digital media and publishing platforms. WWE programming reaches more

than 650 million homes worldwide in 35 languages. WWE Network, the

first-ever 24/7 over-the-top premium network that includes all live

pay-per-views, scheduled programming and a massive video-on-demand

library, is currently available in more than 180 countries. The company

is headquartered in Stamford, Conn., with offices in New York, Los

Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai,

Munich. Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and

corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About Authentic Brands Group, LLC

Authentic Brands Group is a brand development company which seeks to

build long-term value through the ownership of intellectual property

associated with prominent entertainment, fashion. Sports brands.

Headquartered in New York City, ABG enhances brand equity through

partnering with best-in-class licensees and retailers. ABG’s global

portfolio of world-renowned brands includes Marilyn Monroe®, Mini

Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Michael

Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith

Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®,

Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®,

Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®. Hind®. www.abg-nyc.com

Trademarks: All WWE programming, talent names, images, likenesses,

slogans, wrestling moves, trademarks, logos and copyrights are the

exclusive property of WWE and its subsidiaries. All other trademarks,

logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking

statements pursuant to the safe harbor provisions of the Securities

Litigation Reform Act of 1995, which are subject to various risks and

uncertainties. These risks and uncertainties include, without

limitation, risks relating to: WWE Network. Major distribution

agreements. Our need to continue to develop creative and entertaining

programs and events. The possibility of a decline in the popularity of

our brand of sports entertainment. The continued importance of key

performers and the services of Vincent K. McMahon. Possible adverse

changes in the regulatory atmosphere and related private sector

initiatives. The highly competitive, rapidly changing and increasingly

fragmented nature of the markets in which we operate and greater

financial resources or marketplace presence of many of our competitors.

uncertainties associated with international markets. Our difficulty or

inability to promote and conduct our live events and/or other businesses

if we don't comply with applicable regulations. Our dependence on our

intellectual property rights, our need to protect those rights. The

risks of our infringement of others’ intellectual property rights. The

complexity of our rights agreements across distribution mechanisms and

geographical areas. Potential substantial liability in the event of

accidents or injuries occurring during our physically demanding events

including, without limitation, claims relating to CTE. Large public

events as well as travel to and from such events. Our feature film

business. Our expansion into new or complementary businesses and/or

strategic investments. Our computer systems and online operations. A

possible decline in general economic conditions and disruption in

financial markets. Our accounts receivable. Our revolving credit

facility. Litigation. Our potential failure to meet market expectations

for our financial performance, which could adversely affect our stock.

Vincent K. McMahon exercises control over our affairs. His interests

may conflict with the holders of our Class A common stock. A substantial

number of shares are eligible for sale by the McMahons and the sale.

the perception of possible sales, of those shares could lower our stock

price. The relatively small public “float” of our Class A common

stock. In addition, our dividend is dependent on a number of factors,

including, among other things, our liquidity and historical and

projected cash flow, strategic plan (including alternative uses of

capital), our financial results and condition, contractual and legal

restrictions on the payment of dividends (including under our revolving

credit facility), general economic and competitive conditions and such

other factors as our Board of Directors may consider relevant.

Forward-looking statements made by the Company speak only as of the date

made and are subject to change without any obligation on the part of the

Company to update or revise them. Undue reliance shouldn't be placed on

these statements. For more information about risks and uncertainties

associated with the Company’s business, please refer to the

“Management’s Discussion and Analysis of Financial Condition and Results

of Operations” and “Risk Factors” sections of the Company’s SEC filings,

including. Not limited to, our annual report on Form 10-K and

quarterly reports on Form 10-Q.

Matthew Altman, 203-352-1177
[email protected]
Authentic Brands Group
Haley Steinberg, 646-612-7439
[email protected]
JCPenney Media Relations
Sarah Holland, 972-431-3400
[email protected]