NEW YORK &. STAMFORD, Conn.–(BUSINESS WIRE)–Tapout®, a global hard-body fitness and training brand
recently re-launched by WWE® and Authentic Brands Group,
today announced that its performance apparel line for men is now
available in nearly 300 JCPenney stores and at jcp.com,
with plans to launch a women’s collection this summer.
The Tapout performance apparel collection for men includes a range of
training and compression tees, tank tops, pants and shorts featuring
Tapout’s new, contemporary branding. At JCPenney, sale prices range from
$12.99 for graphic tees to $32.99 for compression shorts. The line
ensures comfort and performance with the use of stretch and
moisture-managing fabrics that allow optimal function. The Tapout
women’s line will boast similar performance features, offering sports
bras, tank tops, tees, shorts and capris.
A fully integrated marketing program will support the launch of Tapout.
As the official fitness and training partner of WWE, Tapout is promoted
across WWE’s global platforms including TV programming, WWE Network,
pay-per-view broadcasts, live events, digital and social media. WWE
Superstars and Divas wear Tapout apparel during their fitness and
training activities and WWE Superstar John Cena® serves as a
Tapout brand ambassador.
“Fitness is my life. It's important for me to use the high quality
and comfortable performance apparel that Tapout offers,” said John Cena.
“The Tapout brand stands for motivation, discipline and determination,
three core values that are key to my active lifestyle.”
“From working out to hanging out, Tapout offers a stylish collection of
performance sportswear that’s versatile enough to wear in and out of the
gym,” said James Starke, senior vice president of men’s apparel at
JCPenney. “Tapout has a strong fan base and JCPenney is excited to add
this brand to our great assortment of high quality activewear for young
“We're thrilled to reintroduce Tapout performance apparel into the
retail space with JCPenney,” said Jamie Salter, Chairman and CEO, ABG.
“The next generation of Tapout preserves elements of the original brand
essence while tapping into current consumer needs for apparel that suits
their active lifestyle.”
Tapout is a global hard-body fitness brand dedicated to motivation,
discipline and determination. As the official fitness and training
partner of WWE, Tapout is promoted across WWE’s global platforms
including TV programming, WWE Network, pay-per-view broadcasts, live
events and digital and social media.
Tapout’s product offering includes men’s lifestyle and performance
apparel, accessories and eyewear, performance beverages. Fitness
centers, with women’s fitness apparel and other key product categories
launching later this year nationwide.
In addition to JCPenney, Tapout apparel is also now available at select
retailers including Modell’s and online at Tapout.com.
TapouT™ is a trademark of TapouT, LLC.
For more information visit Tapout.com. Follow Tapout on Facebook,
Twitter and YouTube.
a publicly traded company (NYSE: WWE), is an integrated media
organization and recognized leader in global entertainment. The company
consists of a portfolio of businesses that create and deliver original
content 52 weeks a year to a global audience. WWE is committed to family
friendly entertainment on its television programming, pay-per-view,
digital media and publishing platforms. WWE programming reaches more
than 650 million homes worldwide in 35 languages. WWE Network, the
first-ever 24/7 over-the-top premium network that includes all live
pay-per-views, scheduled programming and a massive video-on-demand
library, is currently available in more than 180 countries. The company
is headquartered in Stamford, Conn., with offices in New York, Los
Angeles, London, Mexico City, Mumbai, Shanghai, Singapore, Dubai,
Additional information on WWE (NYSE: WWE) can be found at wwe.com and
corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
About Authentic Brands Group, LLC
Authentic Brands Group is a brand development company which seeks to
build long-term value through the ownership of intellectual property
associated with prominent entertainment, fashion. Sports brands.
Headquartered in New York City, ABG enhances brand equity through
partnering with best-in-class licensees and retailers. ABG’s global
portfolio of world-renowned brands includes Marilyn Monroe®, Mini
Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O’Neal®, Michael
Jackson® *managed brand*, Juicy Couture®, Jones New York®, Judith
Leiber®, Frederick’s of Hollywood®, Adrienne Vittadini®, Taryn Rose®,
Misook®, Hickey Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®,
Tretorn®, Tapout®, Prince®, Airwalk®, Vision Street Wear®. Hind®. www.abg-nyc.com
Trademarks: All WWE programming, talent names, images, likenesses,
slogans, wrestling moves, trademarks, logos and copyrights are the
exclusive property of WWE and its subsidiaries. All other trademarks,
logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities
Litigation Reform Act of 1995, which are subject to various risks and
uncertainties. These risks and uncertainties include, without
limitation, risks relating to: WWE Network. Major distribution
agreements. Our need to continue to develop creative and entertaining
programs and events. The possibility of a decline in the popularity of
our brand of sports entertainment. The continued importance of key
performers and the services of Vincent K. McMahon. Possible adverse
changes in the regulatory atmosphere and related private sector
initiatives. The highly competitive, rapidly changing and increasingly
fragmented nature of the markets in which we operate and greater
financial resources or marketplace presence of many of our competitors.
uncertainties associated with international markets. Our difficulty or
inability to promote and conduct our live events and/or other businesses
if we don't comply with applicable regulations. Our dependence on our
intellectual property rights, our need to protect those rights. The
risks of our infringement of others’ intellectual property rights. The
complexity of our rights agreements across distribution mechanisms and
geographical areas. Potential substantial liability in the event of
accidents or injuries occurring during our physically demanding events
including, without limitation, claims relating to CTE. Large public
events as well as travel to and from such events. Our feature film
business. Our expansion into new or complementary businesses and/or
strategic investments. Our computer systems and online operations. A
possible decline in general economic conditions and disruption in
financial markets. Our accounts receivable. Our revolving credit
facility. Litigation. Our potential failure to meet market expectations
for our financial performance, which could adversely affect our stock.
Vincent K. McMahon exercises control over our affairs. His interests
may conflict with the holders of our Class A common stock. A substantial
number of shares are eligible for sale by the McMahons and the sale.
the perception of possible sales, of those shares could lower our stock
price. The relatively small public “float” of our Class A common
stock. In addition, our dividend is dependent on a number of factors,
including, among other things, our liquidity and historical and
projected cash flow, strategic plan (including alternative uses of
capital), our financial results and condition, contractual and legal
restrictions on the payment of dividends (including under our revolving
credit facility), general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Forward-looking statements made by the Company speak only as of the date
made and are subject to change without any obligation on the part of the
Company to update or revise them. Undue reliance shouldn't be placed on
these statements. For more information about risks and uncertainties
associated with the Company’s business, please refer to the
“Management’s Discussion and Analysis of Financial Condition and Results
of Operations” and “Risk Factors” sections of the Company’s SEC filings,
including. Not limited to, our annual report on Form 10-K and
quarterly reports on Form 10-Q.