Take Your Fitness Routine to the Next Level – Be Your Own Alpha | Business Wire

CHANHASSEN, Minn.–(BUSINESS WIRE)–There’s a new fitness craze sweeping the nation: Alpha

Training. Developed exclusively by Life

Time – The Healthy Way of Life Company (NYSE: LTM),

Alpha Training is a progression-based program created to maximise the

impact of workouts for all fitness levels. Is designed to emphasise

strength, power, endurance, speed, agility, coordination, balance and

flexibility. Consisting of three offerings — Alpha Try-Outs, Alpha

Fundamentals and Alpha Training — the training program is based on a

“controlled chaos” format using Functional movement patterns to improve

overall fitness levels.

“At Life Time we want to continue to challenge our members with the best

new programs that help them achieve their total health objectives,” said

Jason Stella. “Our Alpha Training, which is along the lines of CrossFit,

is for anyone looking to change things up, try something new and take

their fitness to the next level.”

Top Alpha performers have the opportunity to compete in Life Time’s

annual Alpha

Showdown competitions, which begin at the local level with winners

Octane Fitness Adds to Popular Max Trainer® Category and Launches New xRide® Elliptical | Business Wire

VANCOUVER, Wash.--(BUSINESS WIRE)--Nautilus, Inc. (NYSE: NLS), a leader in innovative fitness equipment, announced that Octane Fitness is debuting the MT8000, an addition to the popular Max Trainer category, along with two new xRide recumbent elliptical machines. The new products were unveiled at the Octane Fitness booth (#3215) during the International Health, Racquet and Sportsclub Association (IHRSA) Convention and Trade Show.

“With the outstanding demand for our Max Trainer machine, the new MT8000 gives health clubs another dynamic, total-body asset for their cardio space,” said Ryan Simat, General Manager and Vice President, Commercial and Specialty, at Nautilus, Inc. “Additionally, based on our top-selling xR6000 xRide recumbent elliptical, we also are launching the new xR6000S model to comfortably accommodate exercisers of different abilities, fitness levels and ages.”

Fueling the Cardio Floor

While the original Max Trainer® machine is ideal for HIIT in functional areas and small group training, the MT8000 is a premium choice for HIIT or steady-state workouts on the cardio floor. Simple to use for individuals of varying fitness levels, it...

progressing to Regionals throughout September &. October. The top male

and female winners from each of those regional competitions will

receive, a cash prise and a travel voucher for the opportunity to be

crowned Alpha Male or Alpha Female at the National Alpha Showdown on

Nov. 16 in Atlanta, GA. Anyone that's interested in competing in the

national showdown can do so, regardless of them qualifying at regionals.

Whether driven to compete or not, the goal of Alpha Training is to

challenge personal fitness abilities and mental stamina. For those who

want to be their own Alpha, Life Time Trainers offer these top tips.

  • Learn the fundamentals: Think about the movements you do every

    day.Whether new to exercise or already an elite athlete, the

    movements you do daily involve functional movement patterns such as

    picking things up and pressing things above your head. These movements

    provide the foundation to becoming an Alpha.

  • The battle is won within: Don’t underestimate yourself. Alpha

    Training is about unleashing the athlete in you. Focus less on those

    sweating and pushing themselves besides you and more on challenging

    yourself. Alpha provides a great opportunity for people to see where

    they're, where they can go. What goals they may achieve along the


  • Constantly test yourself: Alpha Training constantly changes to

    challenge participants as no two days are the same. Step outside of

    your comfort zone and go beyond the weight room or treadmill. Try a

    high intensity interval workout or learn how to properly perform

    Olympic lifting movements.

  • Equip yourself: Equipment such as medicine balls, kettlebells,

    ViPRs, sandbags, battling ropes and prowler sleds are designed to

    blend strength training with functional training and movement. Many of

    the basic movements involved with these tools mimic real world

    activities and engage the entire body at once.

  • Achieve, rest and recover: Alpha status means fighting through

    it. Alpha training will tax every energy system and exhaust every

    muscle group. Always take time to rest and focus on recovery, sleep

    well and eat cleanly. Most importantly, stay focused. Being an Alpha

    challenges our bodies in a way that always leaves us wanting more.

For more information about Alpha Training or Alpha Showdown, visit WeAreAlpha.com

or visit the We

Are Alpha Facebook Page.

About Life Time Fitness, Inc.
As The Healthy Way of Life

Company, Life Time Fitness (NYSE:LTM) helps organizations, communities

and individuals achieve their total health objectives, athletic

aspirations and fitness goals by engaging in their areas of interest –

or discovering new passions – both inside and outside of Life Time’s

distinctive and large sports, professional fitness, family recreation

and spa destinations, most of which operate 24 hours a day, seven days a

week. The Company’s Healthy Way of Life approach enables members to

achieve this by providing the best programs, people and places of

uncompromising quality and value. As of September 18, 2013, the Company

operated 106 centers under the LIFE TIME FITNESS® and LIFE TIME

ATHLETIC® brands in the United States and Canada. Additional information

about Life Time centers, programs and services is available at


Life Time Fitness, Inc.
Lauren Flinn, 952-229-7776
[email protected]