VANCOUVER, Wash.–(BUSINESS WIRE)–Nautilus, Inc. (NYSE:NLS), a leader in innovative fitness equipment,
today announced a new limited edition collegiate-branded Bowflex Max
Trainer® M5 product line for University of Florida®, University of
Michigan and Florida State University. Launching just in time for
college football season, the branded machines feature each university’s
colors, logos and mascots.
“These officially licensed cardio machines give us the opportunity to
reach a new audience – a passionate fan base who's dedicated to showing
their school pride – and gauge their response to this speciality product
offering,” said Brian Pope, Vice President and General Manager Direct at
Nautilus, Inc. “Regardless of where fans are in their fitness journey,
the Max Trainer is an effective solution for all skill levels, from
experienced athletes to those just starting out. Max offers a convenient
way for people to stay healthy while showing their school spirit.”
The Bowflex Max Trainer M5 combines the movements of an elliptical and
stair stepper for a one-of-a-kind cardio workout. The 14-minute interval
workout burns up to 2.5 times the calories of a traditional cardio
machine. Users can set, track. Monitor progress with the free Max
Trainer app, available for iOS and Android phones. The Max Trainer comes
equipped with enhanced Bluetooth® connectivity so users can sync their
workout results with a mobile device and other popular apps.
Priced at $1,599, the collegiate-branded Bowflex Max Trainer M5 cardio
machines are available now for preorder direct from Bowflex.com
while supplies last. In September 2017, the machines will also be
available in select Dick’s Sporting Goods stores in Tallahassee and
Gainesville, Fla. and Ann Arbour, Mich.
For more information and to preorder a collegiate-branded Max Trainer,
About Nautilus, Inc.
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is a
global fitness solutions company that believes everyone deserves a fit
and healthy life. With a brand portfolio including Bowflex®, Nautilus®,
Octane Fitness®, Schwinn® and Universal®, Nautilus, Inc. develops
innovative products to support healthy living through direct and retail
channels as well as in commercial channels with Octane Fitness® products.