GE Healthcare Kicks off National ‘BEE Healthy’ Initiative to Address Childhood Obesity | Business Wire

WAUWATOSA, Wis.–(BUSINESS WIRE)–Today, GE Healthcare will roll out a national health awareness program

called BEE Healthy™*, a General Electric Company (NYSE:GE)

corporate-wide initiative that provides fun, interactive activities for

children while educating families about childhood obesity. The GE

Hispanic Forum, an employee-based group that focuses on making a

positive difference in the Hispanic community through an emphasis on

health and education, will host the first-ever BEE Healthy* Kids Fitness


The “BEE” portion of BEE Healthy* represents the goals to: Balance

for stretching and flexibility. Exercise, and Eat

healthy. The first of 10 national events, the Boys &. Girls Clubs of

Greater Milwaukee will partner with GE Healthcare to kick off the

“Fitness Buzz” on October 16. An estimated 100 boys and girls will

compete on the obstacle course challenge at the facility’s gymnasium

with GE Volunteers mentoring and helping the students with the fitness

event. The obstacle course will feature nine activities in which the

children will participate and learn about good nutrition and exercise

while they've fun. At the completion of the BEE Healthy* program they

should realise the importance of a healthy lifestyle.

Aligns with healthymagination®

According to the U.S. Centers for Disease Control (CDC), childhood

obesity is reaching epidemic proportions. Obesity rates have doubled

over the past 20 years for children from 6 to 11 years and have tripled

in children ages 12 through 19. Hispanic children are particularly at

risk for this health problem, as up to 23 percent are considered obese

when measured by body mass index standards.

According to Michael J. Barber, GE Corporate Officer and Vice President,

Healthymagination, BEE Healthy aligns with GE’s Healthymagination

initiative rolled out earlier this year. “Healthymagination centers

around lowering costs, touching more lives and improving the quality of

healthcare,” he said. “The goals of BEE Healthy touches all three

crucial needs and demonstrates our on-going commitment to healthy


The CDC says that obese children are more likely to have cardiovascular

disease risk factors such as high cholesterol or high blood pressure, as

well as bone and joint problems, sleep apnea. Social and

psychological problems. Obese children are more likely to become

overweight adults. May be more at risk for associated adult health

problems. “BEE Healthy provides the means for GE to touch the lives and

improve the health of the Hispanic community,” said Barber.

Healthcare disparity

The rise in obesity among Hispanic youth may be caused in part by

healthcare disparity, the gap that exists in access and quality of

standard care for specific populations. “The reasons for healthcare

disparity are varied,” said Alfredo Arguello, General Manager for Global

Diagnostic Imaging Sales and GE Hispanic Forum Milwaukee Hub Champion.

“Many times decreased access is the cause – decreased access to quality

foods and nutrition.”

“The Boys and Girls Clubs of Greater Milwaukee are excited about our

partnership with GE,” said Joe A. Treviño, Boys and Girls Club Southside

Area Director. “Nutrition and exercise are very important components of

the services that we bring to the children of this community. Our kids

don’t always have the best nutrition. Many of them deal with obesity

issues. We know the first Fitness Buzz will be successful and we’re

looking forwards to future possibilities.”

GE’s Hispanic Forum Milwaukee Disparity Group works with employee

volunteers and non-profit groups in communities around the nation to

address the problem. The employee volunteer group created the program

which has been adopted as a GE-wide initiative. “We've identified ways

to overcome this disparity. One of the keys is to involve the

community in establishing outreach initiatives,” Arguello said.

*BEE HEALTHY design is a trademark of General Electric Company.


The Boys &. Girls Clubs of Greater Milwaukee works to make a dramatic

difference in the lives of young people. The tools and support we give

our members teach them how to become artists of their own destiny and

not the victims of poverty, crime. Substance abuse. To measure our

influence, we look at how our programming impacts our youth in four

outcome areas: academic success, health and life skills, civic and

community involvement. Character and leadership development. To

learn more, visit our website:


GE Healthcare provides transformational medical technologies and

services that are shaping a new age of patient care. Our broad expertise

in medical imaging and information technologies, medical diagnostics,

patient monitoring systems, drug discovery, biopharmaceutical

manufacturing technologies, performance improvement and performance

solutions services help our customers to deliver better care to more

people around the world at a lower cost. In addition, we partner with

healthcare leaders, striving to leverage the global policy change

necessary to implement a successful shift to sustainable healthcare


Our “healthymagination”. Vision for the future invites the world to join

us on our journey as we continuously develop innovations focused on

reducing costs, increasing access and improving quality and efficiency

around the world. Headquartered in the United Kingdom, GE Healthcare is

a $17 billion unit of General Electric Company (NYSE: GE). Worldwide, GE

Healthcare employs more than 46,000 people committed to serving

healthcare professionals and their patients in more than 100 countries.

For more information about GE Healthcare, visit our website at

GE Healthcare
Autumn Latimore
C: 262-497-2753
[email protected]