Fitbit Releases New Immersive and Engaging ‘Adventures’ Challenges | Business Wire


(NYSE: FIT), the leader in the connected health and fitness market,

released Fitbit

Adventures, a new series of personal, non-competitive activity

Challenges that are designed to inspire you to move more and reach your

health and fitness goals. With each step logged, you can advance and

virtually experience iconic landmarks and trails in Yosemite National

Park or participate in the TCS New York City Marathon, while being

motivated by fun facts and inspired through immersive breathtaking

photography. Available globally in the top-downloaded, free Fitbit®

app, Fitbit Challenges motivate users to increase activity, showing

how small steps add up to big results, with Fitbit data demonstrating

that users who participate in Challenges move up to around one

additional mile per day, on average.1

“Fitbit Adventures are the perfect motivation for anyone who may not

want to compete in a traditional Fitbit group challenge with friends or

family,” said Tim Roberts, Executive Vice President, Interactive at

Fitbit. “These new challenges inspire you to move more through virtual

explorations of some of the most captivating environments in the world –

places you mightn't be able to visit otherwise – all powered by your

daily step activity. Whether hiking a beautiful trail in one of

America’s greatest natural treasures, completing the most iconic

marathon in the world. Visiting one of the many exciting destinations

yet to come, we believe Adventures truly brings the experience to life.”

Where Will Your First Fitbit Adventure Take You?

You can begin your first Fitbit Adventure with one of three breathtaking

trails set in Yosemite National Park, including Pohono Trail, Valley

Loop and Vernal Falls. In order to showcase the natural beauty of one of

the world’s most treasured national parks and make it completely

immersive, Fitbit partnered with world-class explorer and award-winning

photographer, Chris

Burkard. Coming soon, through Fitbit’s

unique partnership with New York Road Runners, you'll have the

opportunity to experience the iconic TCS New York City Marathon. These

two Adventures are the first in a series of innovative Challenges being

developed by Fitbit, with future updates adding renowned destinations

and experiences from around the world that'll encourage and motivate

users to reach their health and fitness goals.

It’s All About the Journey

In addition to virtually transporting you to a far off land through

dramatic imagery, each Adventure features a vibrant new interface that

lets you navigate through your journey in the Fitbit app and see how

your daily steps collectively advance you along the trail. Along the

way, you’ll have the chance to discover the following experiential

elements and milestones:

  • Trails: Every Adventure has single and

    multi-day trails that are the same distance as they'd be in real

    life. You can find the right challenge for you.

  • Daily Destinations: Each morning you're

    challenged to reach a new destination along the trail. The distance to

    the destination is personalized to your historic Fitbit data, making

    the experience challenging. Achievable for everyone. If you reach

    your destination, the next day’s distance is increased slightly to

    inspire you to become more active over time.

  • Landmarks: From jaw-dropping peaks to

    stunning vistas, Landmarks are locations along each trail that are

    unlocked as you progress towards your destination. Once you’ve reached

    a Landmark, you’ll be mesmerized by the unforgettable sights each has

    to offer with beautiful panoramic images taken from the exact same

    spot. Each photograph dynamically adjusts as you rotate your phone,

    letting you virtually enjoy the moment just as you'd if you were

    really there.

  • Treasures: Uncover and collect hidden

    Treasures along each trail, like fun facts about your Adventure,

    health and fitness tips. Mini challenges. For example, the health

    tip “Sit Less, Move More” encourages you to set an hourly activity

    goal in the Fitbit app to counteract the negative effects of sedentary


The Fitbit platform –. Consisting of devices, apps, social and

motivational features, advice. Personalized coaching –. Helps you

make behavioural changes to be more active, exercise more, eat smarter,

track your sleep. Manage your weight. Through Adventures, anyone

with the goal of increasing their activity can now do so in an

entertaining and engaging experience.


Fitbit Adventures is available today for free through the Fitbit app on

Android, iOS and Windows devices. Is compatible with Fitbit’s full

family of activity tracking products, including new health and activity

trackers announced today: Fitbit

Charge 2™ and Fitbit

Flex 2™. Fitbit also announced today new stylish collections for Fitbit

Alta and Fitbit

Blaze. See details at

For more information on Fitbit products and services, please visit

About Fitbit, Inc. (NYSE: FIT)

Fitbit helps people lead healthier, more active lives by empowering them

with data, inspiration and guidance to reach their goals. As the leader

in the connected health and fitness category, Fitbit designs products

and experiences that track everyday health and fitness. Fitbit’s diverse

line of award-winning products includes Fitbit Surge®Fitbit Blaze™,


Charge 2™Fitbit Charge


Charge™, Fitbit

Flex 2™, Fitbit Flex®,

Fitbit One®

and Fitbit Zip®

activity trackers, as well as the Aria® Wi-Fi

Smart Scale. Fitbit products are carried in 54,000 retail stores and in

64 countries around the globe. Fitbit Group Health uses the power of

the Fitbit activity trackers, software. Services to deliver

innovative solutions for corporate wellness, weight management,

insurance and clinical research.

Fitbit and the Fitbit logo are trademarks or registered trademarks of

Fitbit, Inc. in the US and other countries. Additional Fitbit trademarks

can be found at

Third-party trademarks are the property of their respective owners.

Connect with us on FacebookInstagram or Twitter and

share your Fitbit experience.

Forward-Looking Statements

This press release contains forward-looking statements, within the

meaning of the safe harbour provisions of the Private Securities

Litigation Reform Act of 1995, that involve risks and uncertainties

including, among other things, statements regarding the future

availability of the New York City Marathon and other destinations and

experiences in Fitbit Adventures. These forward-looking statements are

only predictions and may differ materially from actual results due to a

variety of factors, including the effects of the highly competitive

market in which we operate, including competition from much larger

technology companies. Any inability to successfully develop and

introduce new products, features. Services or enhance existing

products and services. Product liability issues, security breaches or

other defects. Other factors discussed under the heading “Risk

Factors” in our most recent report on Form 10-Q filed with

the Securities and Exchange Commision. All forward-looking statements

contained herein are based on information available to us as of the date

hereof and we don't assume any obligation to update these statements as

a result of new information or future events.

1 Based on aggregated and anonymous Fitbit data, August 2016

Fitbit, Inc.
Jen Ralls, 415-941-0037
[email protected]