(NYSE:FIT), the leading global wearables brand, today announced Fitbit
Care™, a connected health platform for health plans, employers.
health systems that combines health coaching and virtual care through
the new Fitbit Plus™ app, Fitbit’s innovative wearable devices and
self-tracking and personalized digital interventions to help improve
wellness, disease management and prevention. Fitbit Care leverages the
company’s decade-plus of experience inspiring people to get healthy,
combined with the clinically-proven behaviour change principles of Twine
acquired earlier this year—to improve care team collaboration and
health outcomes across the spectrum of care.
Fitbit Care is available today through Fitbit
Health Solutions. The company also announced today that Humana Inc.
selected Fitbit Care as a prefered coaching solution for its employer
group segment. More than 5 million Humana members will have the
potential to access Fitbit health coaching or wellness solutions through
a comprehensive range of wellness programs and capabilities, such as
Go365® and the Humana Employee Assistance Program (EAP).
“With the introduction of Fitbit Care, we continue to expand our
healthcare offerings with a new, bundled subscription offering that can
help improve outcomes for some of the most common and costly conditions
in healthcare, such as diabetes and hypertension,” said Adam Pellegrini,
general manager, Fitbit Health Solutions. “This unique offering will
allow us to better support our 1,600-plus enterprise health customers
and the 100-plus health plans that we work with through a comprehensive
platform that can help deliver positive, lasting outcomes for their
employees and members.”
Specifically, the Fitbit Care platform includes:
Wearables and self-tracking: Fitbit
devices and software allow individuals to continuously track activity,
sleep, heart rate. Other metrics like female health tracking to
help people better understand their overall health and reach their
health goals. With a user’s consent, real-time, objective health data
also provides care teams with a more comprehensive picture of an
individual’s health for more personalized recommendations and care.
Personalized digital interventions:
Fitbit Care delivers Fitbit’s industry-leading community social
support tools with challenges, private social groups within Fitbit’s
social feed and guided workouts that provide anywhere, anytime
training. With more ways to customize social communities and digital
tools to support healthy behaviour, enterprise customers can provide
members and employees with even more motivation and encouragement to
achieve their health goals.
Health coaching and virtual care:For
the first time, Fitbit Health Solutions is making health coaching
available to enterprise health customers. Coaches work with
participants and their care teams to create and execute personalized
care plans. The coaches build strong connections with individuals via
in-app communications, phone. In-person meetings to support their
goals such as weight management or tobacco cessation. Management of
chronic conditions like diabetes, hypertension or depression.
complex conditions like chronic pulmonary obstructive disease or
congestive heart failure.
“With Fitbit Care we're delivering a solution that empowers people to
take control of their health, by providing the accountability, support,
guidance and resources that remove some of the most difficult barriers
to behaviour change,” said Dr. John Moore, Medical Director, Fitbit
Health Solutions. “Supporting patients beyond the walls of the doctor’s
office is one of the most important things we can do to drive successful
outcomes. As a clinician I see great potential for Fitbit Care to
help tackle some of the biggest challenges in healthcare and improve
health outcomes at scale.”
Introducing the Fitbit Plus App
Individuals who are enrolled in the health coaching component of Fitbit
Care through their employer, health plan or health system will have
access to a new app, called Fitbit Plus, to augment the Fitbit
The Fitbit Plus app allows individuals to communicate directly with
their care team and health coach. They can receive personalized
guidance and support at the time and place that's best for them.
Fitbit Plus also supports the integration of more advanced health
metrics including blood glucose, blood pressure. Medication adherence
for tracking alongside data from Fitbit and other third-party connected
devices. This app allows users to see critical health data conveniently
in one place, to better understand trends over time.
Fitbit Plus is available now, as part of the Fitbit Care solution.
Humana Selects Fitbit Care
Fitbit Care has generated interest from some of the nation’s leading
health and well-being companies, employers and health systems. Announced
today, Humana Inc. has chosen Fitbit Care as a prefered solution for
health coaching across wellness and prevention, as well as high-risk and
chronic conditions for its Group and Speciality segment.
Fitbit helps people lead healthier, more active lives by empowering them
with data, inspiration and guidance to reach their goals. As the leading
global wearables brand, Fitbit designs products and experiences that
track and provide motivation for everyday health and fitness. Fitbit’s
diverse line of innovative and popular products include Fitbit Charge
3™, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®.
Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit
Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria
2™Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail
stores and in 86 countries around the globe. Powered by one of the
world’s largest social fitness networks and databases of health and
fitness data, the Fitbit platform delivers personalized experiences,
insights and guidance through leading software and interactive tools,
including the Fitbit and Fitbit Coach apps. The Fitbit OS for
smartwatches. Fitbit Health Solutions develops health and wellness
solutions designed to help increase engagement, improve health outcomes,
and drive a positive return for employers, health plans and health
Fitbit and the Fitbit logo are trademarks or registered trademarks of
Fitbit, Inc. in the U.S. and other countries.
Additional Fitbit trademarks can be found at www.fitbit.com/legal/trademark-list.
Third-party trademarks are the property of their respective owners.
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This press release contains forward-looking statements, within the
meaning of the safe harbour provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding our ability to help
users improve wellness, disease management and disease prevention,
improve health outcomes and care team coordination. Drive better
health outcomes. These forward-looking statements are only predictions
and may differ materially from actual results due to a variety of
factors, including the effects of the highly competitive market in which
we operate, including competition from much larger technology companies.
any inability to successfully develop and introduce new products,
features. Services or enhance existing products and services.
product liability issues, security breaches or other defects. Other
factors discussed under the heading “Risk Factors” in our most recent
report on Form 10-Q filed with the Securities and Exchange Commision.
All forward-looking statements contained herein are based on information
available to us as of the date hereof and we don't assume any
obligation to update these statements as a result of new information or
Jen Ralls, 415-941-0037