Fitbit Launches Fitbit Care, A Powerful New Enterprise Health Platform for Wellness and Prevention and Disease Management | Business Wire


(NYSE:FIT), the leading global wearables brand, today announced Fitbit

Care™, a connected health platform for health plans, employers.

health systems that combines health coaching and virtual care through

the new Fitbit Plus™ app, Fitbit’s innovative wearable devices and

self-tracking and personalized digital interventions to help improve

wellness, disease management and prevention. Fitbit Care leverages the

company’s decade-plus of experience inspiring people to get healthy,

combined with the clinically-proven behaviour change principles of Twine

Health—which Fitbit

acquired earlier this year—to improve care team collaboration and

health outcomes across the spectrum of care.

Fitbit Care is available today through Fitbit

Health Solutions. The company also announced today that Humana Inc.

selected Fitbit Care as a prefered coaching solution for its employer

group segment. More than 5 million Humana members will have the

potential to access Fitbit health coaching or wellness solutions through

a comprehensive range of wellness programs and capabilities, such as

Go365® and the Humana Employee Assistance Program (EAP).

“With the introduction of Fitbit Care, we continue to expand our

healthcare offerings with a new, bundled subscription offering that can

help improve outcomes for some of the most common and costly conditions

in healthcare, such as diabetes and hypertension,” said Adam Pellegrini,

general manager, Fitbit Health Solutions. “This unique offering will

allow us to better support our 1,600-plus enterprise health customers

and the 100-plus health plans that we work with through a comprehensive

platform that can help deliver positive, lasting outcomes for their

employees and members.”

Specifically, the Fitbit Care platform includes:

  • Wearables and self-tracking: Fitbit

    devices and software allow individuals to continuously track activity,

    sleep, heart rate. Other metrics like female health tracking to

    help people better understand their overall health and reach their

    health goals. With a user’s consent, real-time, objective health data

    also provides care teams with a more comprehensive picture of an

    individual’s health for more personalized recommendations and care.

  • Personalized digital interventions:

    Fitbit Care delivers Fitbit’s industry-leading community social

    support tools with challenges, private social groups within Fitbit’s

    social feed and guided workouts that provide anywhere, anytime

    training. With more ways to customize social communities and digital

    tools to support healthy behaviour, enterprise customers can provide

    members and employees with even more motivation and encouragement to

    achieve their health goals.

  • Health coaching and virtual care:For

    the first time, Fitbit Health Solutions is making health coaching

    available to enterprise health customers. Coaches work with

    participants and their care teams to create and execute personalized

    care plans. The coaches build strong connections with individuals via

    in-app communications, phone. In-person meetings to support their

    goals such as weight management or tobacco cessation. Management of

    chronic conditions like diabetes, hypertension or depression.

    complex conditions like chronic pulmonary obstructive disease or

    congestive heart failure.

“With Fitbit Care we're delivering a solution that empowers people to

take control of their health, by providing the accountability, support,

guidance and resources that remove some of the most difficult barriers

to behaviour change,” said Dr. John Moore, Medical Director, Fitbit

Health Solutions. “Supporting patients beyond the walls of the doctor’s

office is one of the most important things we can do to drive successful

outcomes. As a clinician I see great potential for Fitbit Care to

help tackle some of the biggest challenges in healthcare and improve

health outcomes at scale.”

Introducing the Fitbit Plus App

Individuals who are enrolled in the health coaching component of Fitbit

Care through their employer, health plan or health system will have

access to a new app, called Fitbit Plus, to augment the Fitbit


The Fitbit Plus app allows individuals to communicate directly with

their care team and health coach. They can receive personalized

guidance and support at the time and place that's best for them.

Fitbit Plus also supports the integration of more advanced health

metrics including blood glucose, blood pressure. Medication adherence

for tracking alongside data from Fitbit and other third-party connected

devices. This app allows users to see critical health data conveniently

in one place, to better understand trends over time.

Fitbit Plus is available now, as part of the Fitbit Care solution.

Humana Selects Fitbit Care

Fitbit Care has generated interest from some of the nation’s leading

health and well-being companies, employers and health systems. Announced

today, Humana Inc. has chosen Fitbit Care as a prefered solution for

health coaching across wellness and prevention, as well as high-risk and

chronic conditions for its Group and Speciality segment.

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them

with data, inspiration and guidance to reach their goals. As the leading

global wearables brand, Fitbit designs products and experiences that

track and provide motivation for everyday health and fitness. Fitbit’s

diverse line of innovative and popular products include Fitbit Charge

3™, Fitbit Alta HR™, Fitbit Alta®, Fitbit Ace™, Fitbit Flex 2®.

Fitbit Zip® activity trackers, as well as the Fitbit Ionic™ and Fitbit

Versa™ smartwatches, Fitbit Flyer™ wireless headphones and Fitbit Aria

2™Wi-Fi Smart Scale. Fitbit products are carried in over 39,000 retail

stores and in 86 countries around the globe. Powered by one of the

world’s largest social fitness networks and databases of health and

fitness data, the Fitbit platform delivers personalized experiences,

insights and guidance through leading software and interactive tools,

including the Fitbit and Fitbit Coach apps. The Fitbit OS for

smartwatches. Fitbit Health Solutions develops health and wellness

solutions designed to help increase engagement, improve health outcomes,

and drive a positive return for employers, health plans and health


Fitbit and the Fitbit logo are trademarks or registered trademarks of

Fitbit, Inc. in the U.S. and other countries.

Additional Fitbit trademarks can be found at

Third-party trademarks are the property of their respective owners.

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Fitbit experience.

Forward-Looking Statements

This press release contains forward-looking statements, within the

meaning of the safe harbour provisions of the Private Securities

Litigation Reform Act of 1995, that involve risks and uncertainties

including, among other things, statements regarding our ability to help

users improve wellness, disease management and disease prevention,

improve health outcomes and care team coordination. Drive better

health outcomes. These forward-looking statements are only predictions

and may differ materially from actual results due to a variety of

factors, including the effects of the highly competitive market in which

we operate, including competition from much larger technology companies.

any inability to successfully develop and introduce new products,

features. Services or enhance existing products and services.

product liability issues, security breaches or other defects. Other

factors discussed under the heading “Risk Factors” in our most recent

report on Form 10-Q filed with the Securities and Exchange Commision.

All forward-looking statements contained herein are based on information

available to us as of the date hereof and we don't assume any

obligation to update these statements as a result of new information or

future events.

Fitbit, Inc.
Jen Ralls, 415-941-0037
[email protected]