Fitbit Helps Thousands Train and Race Smarter During Summer Racing Season | Business Wire

SAN FRANCISCO–(BUSINESS WIRE)–As the popularity of organised runs continues to grow, Fitbit,

Inc., the leader in the connected health and fitness market, is

increasing its efforts to help consumers reach their fitness goals

through new partnerships with The

San Francisco Marathon and Destination

Races. With industry-leading devices, impactful data and virtual

coaching, Fitbit helps users prepare for and reach their performance

goals at any level, from completing a first 5K run to setting a personal

record for a half or full marathon.

“By supporting events like The San Francisco Marathon and Destination

Races, Fitbit is helping provide positive experiences for runners of all

levels to train and reach their goals,” said Tim Rosa, VP Global

Marketing, Fitbit. “We want to enable people to train smarter by

providing them with the tools to take their training to a new level,

such as logging workouts and monitoring heart rate. We’re excited to see

runners of all levels go farther and faster this race season with the

help of Fitbit.”

Connect with Fitbit at Upcoming Race Events

As the first official fitness tracker of The San Francisco Marathon, one

of the largest marathon events in the U.S.. Destination Races, the

nation’s pioneer and premiere wine country half-marathon series, Fitbit

will help runners of all levels maximise their training and stay on

track towards their goals leading up to and throughout race weekend.

Fitbit brand ambassador and ultra-marathoner Dean Karnazes has also

provided customized training

tips at Fitbit.com to help runners prepare for race day.

“Whether you're running your first race. 50 marathons in 50 states

in 50 consecutive days, preparing for a race begins long before race

day,” said Karnazes. “Setting a fitness goal is a great first step.

understanding your goal and what you need to do to achieve that goal is

the key. Fitbit’s activity trackers and tools give runners the data they

need to make the smart decisions that are going to take their bodies to

the finish line.”

For participants of the eight Destination Races events across North

America, Fitbit has provided downloadable training

schedules from Karnazes to help runners meet their race day goals.

The next Destination Races event, Napa-to-Sonoma,

will take place on Sunday, July 19. Will feature Fitbit brand

ambassadors Ryan and Sara Hall, two of America’s premier distance

runners, who'll provide a little extra motivation to runners making

their way to the finish line.

Fitbit will also serve as the presenting partner of The San Francisco

Marathon 5K and The San Francisco Marathon Race

Weekend App. For the first time, the Race Weekend App will give

runners access to real-time race data that's synced with their Fitbit

step count, delivered along-side motivational tips from Karnazes. The

app will also help spectators keep track of their friends and family

with maps and live runner tracking and live race leaderboards. To help

runners keep their muscles loose and energized for the race, Karnazes

will host a free “Shake Out Your Steps Run” on Saturday, July 25 from

The San Francisco Marathon Health and Fitness Expo. The 38th annual

marathon event will take place the following day on Sunday, July 26.

Train More Effectively with the Fitbit Platform

The Fitbit platform combines connected health and fitness devices with

software and services, including an online dashboard and mobile apps,

data analytics, motivational and social tools, personalized insights and

virtual coaching through customized fitness plans and interactive

workouts. Knowing one size doesn't fit all in health and fitness, our

wide variety of connected health and fitness devices enable tracking

fitness at every level – everyday, active and performance.

When combined with easy to access to software and services, the Fitbit

platform enables people to be more active, exercise more, sleep better

and manage their weight – all key components when training for a race or

marathon. Here’s how it works:

Activity Tracker Features

  • Fitbit Devices: Offer a range of six different wearable health

    and fitness devices that span multiple styles, form factors and price

    points that fit seamlessly into people’s daily lives and activities.

    All of the devices automatically track daily steps, calories burned,

    distance travelled, floors climbed and active minutes

  • GPS Tracking on Fitbit Surge™: Delivers real-time distance and

    pace, along with elevation summary on the wrist, allowing runners to

    track progress and identify and hit target goals. Following runs users

    can review route, pace and split times on the Fitbit mobile app or

    online dashboard to analyse and optimise performance over time –

    because for some races, seconds matter

  • PurePulse™ Heart Rate Tracking: Enables users using Fitbit

    Charge HR™ or Fitbit Surge to establish resting heart rate and monitor

    intensity to stay within optimal ranges during various stages of a run

    – all without an uncomfortable chest strap

  • Exercise Mode on Fitbit Charge HR and Multi-Sport on Fitbit Surge: Uniquely

    records various workouts in addition to running – yoga, cycling,

    weight-lifting – delivering key stats, workout intensity and calories

    burned for a full picture of a user’s training in preparation for the

    big race

  • Automatic Sleep Detection*: Monitors how long and how

    well users sleep, illustrating where adjustments in lifestyle might be

    necessary during training

Mobile &. Social Tools

  • FitStar:

    Offers virtual coaching through streaming video workouts anytime,

    anywhere to build strength, gain flexibility and maintain endurance.

    To help runners elevate their training and avoid injury, FitStar

    created two handcrafted workouts inspired by The San Francisco

    Marathon: the “Race Day Ready” Freestyle session in the FitStar

    Personal Trainer App and “Flexible Finish” in the FitStar

    Yoga App.

  • Nutrition and Hydration Tracking: Logs food and water intake

    right on the Fitbit app, no matter where they're, to help users

    monitor calories in vs. calories out to deliver the right amount of

    fuel to their bodies while in training and leading up to race day

  • Motivation: Social connectivity with friends and family on the

    Fitbit app allows users to train, motivate. Challenge each other

    to reach that next training milestone

For more information on Fitbit products and services, please visit http://www.fitbit.com/.

*Available on Fitbit Charge, Fitbit Charge HR and Fitbit Surge

About Fitbit

Fitbit helps people lead healthier, more active lives by empowering them

with data, inspiration and guidance to reach their goals. As the leader

in the connected health and fitness category, Fitbit designs products

and experiences that track everyday health and fitness. Fitbit’s diverse

line of award-winning products includes Fitbit

Surge, Fitbit

Charge HR, Fitbit

Charge, Fitbit

Flex, Fitbit Zip

and Fitbit

One activity trackers, as well as the Aria

Wi-Fi Smart Scale. Fitbit products are carried in more than 30,000 North

American retail stores, 45,000 stores around the globe and sold in 55

countries.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit

Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun, Aria

and FitStar are trademarks, service marks and/or registered trademarks

of Fitbit, Inc. in the United States and in other countries. All other

trademarks, service marks. Product names used herein are the

property of their respective owners.

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Fitbit, Inc.
Jen Ralls, 1-213-926-1734
[email protected]