the market leader in the Digital Health &. Fitness category, unveiled two
new trackers today, the Fitbit Zip Wireless Activity Tracker and the
Fitbit One Activity + Sleep Tracker—reinventing the category once again.
The first all-day digital health &. Fitness trackers to offer Bluetooth
4.0/Smart compatibility, Zip and One have been redesigned to fit more
seamlessly into people’s everyday lives, making it easier than ever to
count steps taken, distance traveled and calories burned, track your
fitness trends, challenge and share with others. Earn fitness badges.
In addition to the two new trackers, Fitbit also released an updated
iPhone app to allow these trackers to sync through Bluetooth Smart
devices, like the iPhone 4S. The free Fitbit app, available on all
iPhones and Android devices, now allows you to track activity charts and
leaderboards and log food and other workouts on the go. Starting in
October, your fitness stats will sync automatically to notify you when
you're near or meet your daily goals and share your standings on
fitness challenges in real time. Like earlier Fitbit trackers, Zip and
One also wirelessly and automatically upload your information to any
computer for deeper insight and more information.
“People are growing increasingly aware about how little we move and how
we need to move more throughout the day,” said James Park, CEO and
founder of Fitbit. “Fitbit is dedicated to helping people achieve health
and fitness with products that are well designed, beautiful, easy.
fit seamlessly into their lives. To get people moving, we know that
people want a tracker that'll accurately inform and motivate them to
move throughout the day. We're launching Zip and One to encourage our
users to get fit—in their own way.”
Zip is offered in retail stores and at Fitbit.com for $59.95. One, which
will replace the best-selling Ultra, will be available for sale later
this fall at $99.95.
Add a Little “Zip” to Your Step
Available in five bright colors, Zip makes fitness fun for everyone and
is priced to be the perfect gift for yourself or a fitness friend. Zip
captures and provides your everyday activity stats in real time,
including steps taken, distance traveled and calories burned, to
encourage you to walk more and be more active, wherever you're. About
the size of a quarter, Zip easily slips into your pocket for the day and
comes with a small silicone clip that the Zip tracker snaps into and can
be clipped snugly onto the inside or outside of your clothes.
Fitbit Zip features and benefits include:
Tap for your stats – Zip’s unique and simple-to-use “tap interface”
lets you see different stats right on the display simply by tapping on
Zip. You’ll know where you stand in your daily steps, distance and
calories burned instantly and effortlessly.
Color my world – five vibrant and diverse colors (Magenta, Lime, Blue,
Charcoal and White) let you chose what fits your personality best.
Oops-proof – Zip is splash-, rain- and sweat-proof, designed to handle
a rainstorm or a sweaty run.
Set it and forget it – no more forgetting to plug in and recharge the
battery. Zip has a standard replaceable battery that lasts for up to 6
Easy to see in sunlight – Zip’s display allows for easy stat reading
even in bright sun.
Tracking Day and Nite. All in “One.”
The Fitbit One Wireless Activity + Sleep Tracker is the redesigned
flagship product that encourages people to be more active and helps them
learn how to sleep better—two keys to a healthy, active life. It tracks
steps, distance, calories burned, even stairs climbed. Also monitors
how long and how well you sleep. The Fitbit One also has a Silent Wake
alarm that gently vibrates when worn on your wrist at nite to wake you
without waking your sleep partner.
Fitbit One features and benefits include:
Less is more – a smaller, sleeker design to fit more comfortably in
pocket, bra or belt.
Fashion forward – One’s deluxe design fits into any wardrobe with two
color options: Black and Burgundy.
Oops-proof – One is splash-, rain- and sweat-proof. You can wear it
with the confidence that it can handle a sweaty walk and wet weather.
Easy to read – a brighter display for better reading in the day and at
Extra, extra – contains a clock. Displays motivational messages to
keep you moving.
No alarm clock needed – One’s Silent Wake alarm will gently vibrates
to wake you. Only you, when you schedule it from the online or
First All-Day Tracker to Sync Through Bluetooth Smart
Both Zip and One now can update your stats to a Bluetooth Smart Ready
device, like iPhone 4S and iPad (third-generation), via the Fitbit app.
While the Fitbit app works on all iPhones and Android smartphones, those
using an iPhone 4S or iPad (third-generation) can update their stats on
the go. Syncing via Bluetooth 4.0, this technology prevents significant
phone battery drain and syncs automatically, without opening an app. By
syncing to your phone, you can tap into social and motivating features
on the Fitbit platform, like checking stats, earning badges and
monitoring your leaderboard. Starting in October, you can also receive
notifications on your phone to remind you how close you're to your
goals and to help celebrate when you meet your daily goals.
Devices Tap Into Upgraded Social and Mobile Platform for More Social,
Both devices tap into Fitbit’s free and improved social and motivational
tools online on Fitbit.com and Fitbit’s free iPhone and Android apps.
Not only can you track your fitness trends daily and historically and
log food and other workouts, you can also connect with friends online
with “cheer” and “taunt” messaging. Compete on a leaderboard that
refreshes throughout the day. If you’re more self-motivated, you can
earn badges for daily or lifetime achievements.
Fitbit continues to integrate with other popular apps, like Endomondo,
LoseIt, MapMyFitness, MyFitnessPal, LoseIt, Sparkpeople and more to
allow users to keep using their favorites.
Founded in 2007 in San Francisco, Calif., Fitbit is dedicated to
designing tools and experiences that fit seamlessly into people’s lives
to give people the insights and encouragement to make smart choices and
to see how small, everyday changes add up to big life rewards. Fitbit’s
Ultra Wireless Activity + Sleep Tracker is the leading wireless fitness
tracker on the market. Fitbit products are distributed at leading U.S.
retailers such as Apple, Amazon, AT&T, Best Buy, Brookstone, Radio
Shack, REI, Verizon and Target. Fitbit products are sold in the U.S.,
Canada, the EU, New Zealand and Australia. Fitbit is funded by the
Foundry Group, True Ventures and SoftTech VC. For more information
please visit www.fitbit.com
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Stephna May, 415-367-4102 (Media)