Fitbit Gets People Moving With Launch of Two New Digital Health Trackers | Business Wire


the market leader in the Digital Health &. Fitness category, unveiled two

new trackers today, the Fitbit Zip Wireless Activity Tracker and the

Fitbit One Activity + Sleep Tracker—reinventing the category once again.

The first all-day digital health &. Fitness trackers to offer Bluetooth

4.0/Smart compatibility, Zip and One have been redesigned to fit more

seamlessly into people’s everyday lives, making it easier than ever to

count steps taken, distance traveled and calories burned, track your

fitness trends, challenge and share with others. Earn fitness badges.

In addition to the two new trackers, Fitbit also released an updated

iPhone app to allow these trackers to sync through Bluetooth Smart

devices, like the iPhone 4S. The free Fitbit app, available on all

iPhones and Android devices, now allows you to track activity charts and

leaderboards and log food and other workouts on the go. Starting in

October, your fitness stats will sync automatically to notify you when

you're near or meet your daily goals and share your standings on

fitness challenges in real time. Like earlier Fitbit trackers, Zip and

One also wirelessly and automatically upload your information to any

computer for deeper insight and more information.

“People are growing increasingly aware about how little we move and how

we need to move more throughout the day,” said James Park, CEO and

founder of Fitbit. “Fitbit is dedicated to helping people achieve health

and fitness with products that are well designed, beautiful, easy.

fit seamlessly into their lives. To get people moving, we know that

people want a tracker that'll accurately inform and motivate them to

move throughout the day. We're launching Zip and One to encourage our

users to get fit—in their own way.”

Zip is offered in retail stores and at for $59.95. One, which

will replace the best-selling Ultra, will be available for sale later

this fall at $99.95.

Add a Little “Zip” to Your Step

Available in five bright colors, Zip makes fitness fun for everyone and

is priced to be the perfect gift for yourself or a fitness friend. Zip

captures and provides your everyday activity stats in real time,

including steps taken, distance traveled and calories burned, to

encourage you to walk more and be more active, wherever you're. About

the size of a quarter, Zip easily slips into your pocket for the day and

comes with a small silicone clip that the Zip tracker snaps into and can

be clipped snugly onto the inside or outside of your clothes.

Fitbit Zip features and benefits include:

  • Tap for your stats – Zip’s unique and simple-to-use “tap interface”

    lets you see different stats right on the display simply by tapping on

    Zip. You’ll know where you stand in your daily steps, distance and

    calories burned instantly and effortlessly.

  • Color my world – five vibrant and diverse colors (Magenta, Lime, Blue,

    Charcoal and White) let you chose what fits your personality best.

  • Oops-proof – Zip is splash-, rain- and sweat-proof, designed to handle

    a rainstorm or a sweaty run.

  • Set it and forget it – no more forgetting to plug in and recharge the

    battery. Zip has a standard replaceable battery that lasts for up to 6


  • Easy to see in sunlight – Zip’s display allows for easy stat reading

    even in bright sun.

Tracking Day and Nite. All in “One.”

The Fitbit One Wireless Activity + Sleep Tracker is the redesigned

flagship product that encourages people to be more active and helps them

learn how to sleep better—two keys to a healthy, active life. It tracks

steps, distance, calories burned, even stairs climbed. Also monitors

how long and how well you sleep. The Fitbit One also has a Silent Wake

alarm that gently vibrates when worn on your wrist at nite to wake you

without waking your sleep partner.

Fitbit One features and benefits include:

  • Less is more – a smaller, sleeker design to fit more comfortably in

    pocket, bra or belt.

  • Fashion forward – One’s deluxe design fits into any wardrobe with two

    color options: Black and Burgundy.

  • Oops-proof – One is splash-, rain- and sweat-proof. You can wear it

    with the confidence that it can handle a sweaty walk and wet weather.

  • Easy to read – a brighter display for better reading in the day and at


  • Extra, extra – contains a clock. Displays motivational messages to

    keep you moving.

  • No alarm clock needed – One’s Silent Wake alarm will gently vibrates

    to wake you. Only you, when you schedule it from the online or

    mobile dashboard.

First All-Day Tracker to Sync Through Bluetooth Smart

Both Zip and One now can update your stats to a Bluetooth Smart Ready

device, like iPhone 4S and iPad (third-generation), via the Fitbit app.

While the Fitbit app works on all iPhones and Android smartphones, those

using an iPhone 4S or iPad (third-generation) can update their stats on

the go. Syncing via Bluetooth 4.0, this technology prevents significant

phone battery drain and syncs automatically, without opening an app. By

syncing to your phone, you can tap into social and motivating features

on the Fitbit platform, like checking stats, earning badges and

monitoring your leaderboard. Starting in October, you can also receive

notifications on your phone to remind you how close you're to your

goals and to help celebrate when you meet your daily goals.

Devices Tap Into Upgraded Social and Mobile Platform for More Social,

Fun Fitness

Both devices tap into Fitbit’s free and improved social and motivational

tools online on and Fitbit’s free iPhone and Android apps.

Not only can you track your fitness trends daily and historically and

log food and other workouts, you can also connect with friends online

with “cheer” and “taunt” messaging. Compete on a leaderboard that

refreshes throughout the day. If you’re more self-motivated, you can

earn badges for daily or lifetime achievements.

Fitbit continues to integrate with other popular apps, like Endomondo,

LoseIt, MapMyFitness, MyFitnessPal, LoseIt, Sparkpeople and more to

allow users to keep using their favorites.

About Fitbit

Founded in 2007 in San Francisco, Calif., Fitbit is dedicated to

designing tools and experiences that fit seamlessly into people’s lives

to give people the insights and encouragement to make smart choices and

to see how small, everyday changes add up to big life rewards. Fitbit’s

Ultra Wireless Activity + Sleep Tracker is the leading wireless fitness

tracker on the market. Fitbit products are distributed at leading U.S.

retailers such as Apple, Amazon, AT&T, Best Buy, Brookstone, Radio

Shack, REI, Verizon and Target. Fitbit products are sold in the U.S.,

Canada, the EU, New Zealand and Australia. Fitbit is funded by the

Foundry Group, True Ventures and SoftTech VC. For more information

please visit

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Stephna May, 415-367-4102 (Media)
[email protected]