Fitbit Flex Wireless Activity + Sleep Wristband Now Shipping | Business Wire


market leader in the fast-growing Connected Health &. Fitness category,

today released its latest innovation and first-ever wristband, Fitbit

Flex™. Flex is the only activity tracking wristband on the market to

sync wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android

devices. With Flex’s all-day wearable design and its all-new

customizable online dashboard, you can seamlessly make fitness a part of

your everyday lifestyle and check your stats from anywhere. By adding a

wristband tracker to its activity tracker portfolio, Fitbit becomes the

first and only brand to offer a variety of clip and wristband trackers,

allowing users to find the best solution for tracking their everyday


Like its sister products the Fitbit Zip and Fitbit One, the new Fitbit

Flex tracks steps taken, distance traveled. Calories burned, as

well as a brand new stat: active minutes. Active minutes track how many

moderate-intensity cardio minutes you've a day (the Center for Disease

Control recommends 150 of them each week). Flex’s bright LED indicator

lights offer a visual display as you reach 20 percent increments of

achieving your goal (such as walking 10K steps), while a vibrating

notification celebrates with you as you hit your goals throughout the

day. Flex also tracks how long and how well you sleep, allowing you to

learn how to sleep better. Offers a Silent Wake alarm that gently

vibrates to wake you without waking your sleep partner.

Flex is the first and only activity and sleep tracking wristband on the

market to sync with Bluetooth 4.0. You can view your Fitbit

dashboard, receive motivating notifications and engage in fitness

competitions with friends without ever having to plug in or even push a

button. Bluetooth 4.0 syncing works automatically with select iOS and

Android devices, including Samsung Galaxy S III and Samsung Note II, as

well as the iPhone 4S and 5.

“We're incredibly excited to launch the Fitbit Flex,” says James Park,

CEO and co-founder of Fitbit. “Fitbit has worked hard to develop the

most seamless, versatile. Accurate activity trackers and with the

addition of Flex, we truly have a product line that fits any lifestyle.

Utilizing the latest technology—including Bluetooth 4.0 for mobile

devices—Fitbit has developed a wristband tracker that offers the

elements our fans love in a brand new form factor.”

Fitbit Flex ($99.95) is available starting today on and at

major U.S. retailers.

Slim and Stylish Wristband Design

Flex is the activity tracker wristband designed to meet all of your

needs. The slim and stylish wristband is comfortable enough to wear all

day and can brave all the elements of your everyday lifestyle such as

the shower or rain.

Fitbit Flex features and benefits include:

  • Know your stats: Tracks steps, distance, calories burned and

    active minutes, a new stat from Fitbit. The Center for Disease Control

    recommends achieving at least 150 minutes of moderate-intensity

    aerobic activity each week. Flex will encourage you to meet—and

    exceed—that goal, whether you're taking a brisk walk, running or

    working out at a cardio class.

  • Getting good ZZZs: Tracks quality of sleep (number of hours,

    how many times you wake up and offers a sleep efficiency index) and

    uses a silent alarm that vibrates to wake you up gently.

  • First and only wristband to: Sync to select mobile devices via

    Bluetooth 4.0 (the first all-day wristband tracker to offer this

    capability). It also syncs wirelessly and automatically to your

    computer. Syncs to iPhone 4S and 5. Now select Android devices,

    like the Samsung Galaxy S III and Note II.

  • With you all the time: Comfortable enough to wear all day.

    Water-resistant. Wear it in the shower or the rain.

  • Match your mood or personality: Flexible, interchangeable

    tracker with a variety of colorful wristbands (Black, Slate, Teal,

    Tangerine, Navy) that allow you to personalize your Flex. Flex

    trackers are sold with Black or Slate bands. Users can purchase

    accessory packs (Teal, Tangerine, Navy) for $29.95 for all three or

    $14.95 for one color.

  • Rich mobile and online offerings: iPhone and Android app and

    online tools show activity charts, leaderboards and more. Set goals,

    view progress and earn badges. Also log food, weight and more on

    Fitbit’s website and apps.

  • Social motivation: Connect with friends and family for support

    or friendly competition.

  • NFC and real-time syncing mean stats on-the-go: For select

    Android users, simply tap your Flex band on your NFC-enabled Android

    phone and it'll automatically launch your Fitbit stats. For select

    iOS users, with real-time syncing, watch your steps increase on your

    Fitbit iPhone app right before your eyes!

  • Multiple partners: Fitbit also integrates with many popular

    health and fitness apps, including Endomondo, LoseIt, MapMyFitness,

    MyFitnessPal and Sparkpeople, to enable users to share data from their

    favorite apps.

“I’ve been using Fitbit products with my clients for a long time,” said

Harley Pasternak, best-selling fitness and nutrition author.

personal trainer. “Keeping track of how active you're throughout the

day is such an effective way to stay engaged with your health which is

why I’m excited for the launch of the Fitbit Flex, a powerful new tool

to help my clients reach their health and fitness goals.”

Brand New Dashboard to Keep You Motivated

Fitbit is excited to debut a new, next-generation dashboard experience

for all of its users. The new Fitbit dashboard is designed to be

completely customizable. Has a better visual style that makes it

easier for you to see your stats and progress. Users can chose which

graphs, metrics, activity levels. Displays are the most motivating

to them. Place them prominently on their dashboards to match their

personal goals.

About Fitbit

Founded in 2007 in San Francisco, Calif., today, Fitbit is the market

leader in the fast-growing Connected Health &. Fitness category. Fitbit’s

full line of products, which includes the Fitbit Zip and Fitbit One

activity tracker clips, the Aria Wi-Fi Smart Scale and now, the Fitbit

Flex, means Fitbit offers the most diverse product line for everyone to

track their everyday health. Fitbit products are carried in more than

15,000 U.S. retailer stores and sold internationally, including Canada,

UK, France, Germany, Spain, Japan, Australia and New Zealand. Fitbit is

funded by the Foundry Group, True Ventures and SoftTech VC. For more

information, please visit

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Media Inquiries:
Stephna May, 415-367-4102
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