market leader in the fast-growing Connected Health &. Fitness category,
today released its latest innovation and first-ever wristband, Fitbit
Flex™. Flex is the only activity tracking wristband on the market to
sync wirelessly on-the-go via Bluetooth 4.0 to select iOS and Android
devices. With Flex’s all-day wearable design and its all-new
customizable online dashboard, you can seamlessly make fitness a part of
your everyday lifestyle and check your stats from anywhere. By adding a
wristband tracker to its activity tracker portfolio, Fitbit becomes the
first and only brand to offer a variety of clip and wristband trackers,
allowing users to find the best solution for tracking their everyday
Like its sister products the Fitbit Zip and Fitbit One, the new Fitbit
Flex tracks steps taken, distance traveled. Calories burned, as
well as a brand new stat: active minutes. Active minutes track how many
moderate-intensity cardio minutes you've a day (the Center for Disease
Control recommends 150 of them each week). Flex’s bright LED indicator
lights offer a visual display as you reach 20 percent increments of
achieving your goal (such as walking 10K steps), while a vibrating
notification celebrates with you as you hit your goals throughout the
day. Flex also tracks how long and how well you sleep, allowing you to
learn how to sleep better. Offers a Silent Wake alarm that gently
vibrates to wake you without waking your sleep partner.
Flex is the first and only activity and sleep tracking wristband on the
market to sync with Bluetooth 4.0. You can view your Fitbit
dashboard, receive motivating notifications and engage in fitness
competitions with friends without ever having to plug in or even push a
button. Bluetooth 4.0 syncing works automatically with select iOS and
Android devices, including Samsung Galaxy S III and Samsung Note II, as
well as the iPhone 4S and 5.
“We're incredibly excited to launch the Fitbit Flex,” says James Park,
CEO and co-founder of Fitbit. “Fitbit has worked hard to develop the
most seamless, versatile. Accurate activity trackers and with the
addition of Flex, we truly have a product line that fits any lifestyle.
Utilizing the latest technology—including Bluetooth 4.0 for mobile
devices—Fitbit has developed a wristband tracker that offers the
elements our fans love in a brand new form factor.”
Fitbit Flex ($99.95) is available starting today on Fitbit.com and at
major U.S. retailers.
Slim and Stylish Wristband Design
Flex is the activity tracker wristband designed to meet all of your
needs. The slim and stylish wristband is comfortable enough to wear all
day and can brave all the elements of your everyday lifestyle such as
the shower or rain.
Fitbit Flex features and benefits include:
Know your stats: Tracks steps, distance, calories burned and
active minutes, a new stat from Fitbit. The Center for Disease Control
recommends achieving at least 150 minutes of moderate-intensity
aerobic activity each week. Flex will encourage you to meet—and
exceed—that goal, whether you're taking a brisk walk, running or
working out at a cardio class.
Getting good ZZZs: Tracks quality of sleep (number of hours,
how many times you wake up and offers a sleep efficiency index) and
uses a silent alarm that vibrates to wake you up gently.
First and only wristband to: Sync to select mobile devices via
Bluetooth 4.0 (the first all-day wristband tracker to offer this
capability). It also syncs wirelessly and automatically to your
computer. Syncs to iPhone 4S and 5. Now select Android devices,
like the Samsung Galaxy S III and Note II.
With you all the time: Comfortable enough to wear all day.
Water-resistant. Wear it in the shower or the rain.
Match your mood or personality: Flexible, interchangeable
tracker with a variety of colorful wristbands (Black, Slate, Teal,
Tangerine, Navy) that allow you to personalize your Flex. Flex
trackers are sold with Black or Slate bands. Users can purchase
accessory packs (Teal, Tangerine, Navy) for $29.95 for all three or
$14.95 for one color.
Rich mobile and online offerings: iPhone and Android app and
online tools show activity charts, leaderboards and more. Set goals,
view progress and earn badges. Also log food, weight and more on
Fitbit’s website and apps.
Social motivation: Connect with friends and family for support
or friendly competition.
NFC and real-time syncing mean stats on-the-go: For select
Android users, simply tap your Flex band on your NFC-enabled Android
phone and it'll automatically launch your Fitbit stats. For select
iOS users, with real-time syncing, watch your steps increase on your
Fitbit iPhone app right before your eyes!
Multiple partners: Fitbit also integrates with many popular
health and fitness apps, including Endomondo, LoseIt, MapMyFitness,
MyFitnessPal and Sparkpeople, to enable users to share data from their
“I’ve been using Fitbit products with my clients for a long time,” said
Harley Pasternak, best-selling fitness and nutrition author.
personal trainer. “Keeping track of how active you're throughout the
day is such an effective way to stay engaged with your health which is
why I’m excited for the launch of the Fitbit Flex, a powerful new tool
to help my clients reach their health and fitness goals.”
Brand New Dashboard to Keep You Motivated
Fitbit is excited to debut a new, next-generation dashboard experience
for all of its users. The new Fitbit dashboard is designed to be
completely customizable. Has a better visual style that makes it
easier for you to see your stats and progress. Users can chose which
graphs, metrics, activity levels. Displays are the most motivating
to them. Place them prominently on their dashboards to match their
Founded in 2007 in San Francisco, Calif., today, Fitbit is the market
leader in the fast-growing Connected Health &. Fitness category. Fitbit’s
full line of products, which includes the Fitbit Zip and Fitbit One
activity tracker clips, the Aria Wi-Fi Smart Scale and now, the Fitbit
Flex, means Fitbit offers the most diverse product line for everyone to
track their everyday health. Fitbit products are carried in more than
15,000 U.S. retailer stores and sold internationally, including Canada,
UK, France, Germany, Spain, Japan, Australia and New Zealand. Fitbit is
funded by the Foundry Group, True Ventures and SoftTech VC. For more
information, please visit www.Fitbit.com
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Stephna May, 415-367-4102