Fitbit Announces Fitbit Charge, Fitbit Charge HR and Fitbit Surge – 3 New Fitness Trackers for Everyday, Active and Performance Consumers | Business Wire


Inc., the market leader in the fast-growing Connected Health and

Fitness category, today unveiled three new activity and sleep-tracking

products: Fitbit Charge™,

Fitbit Charge

HR™ and Fitbit Surge™.

Continuing its mission to inspire people to lead healthier, more active

lives, Fitbit extends its award-winning line with innovative devices to

help a range of consumers reach their health and fitness goals:

  • Fitbit Charge – a high-performance wristband that delivers

    all-day activity tracking, real-time fitness stats and Caller ID right

    on the wrist for people who want to step up their everyday

    activities to improve their overall health

  • Fitbit Charge HR – an advanced tracker that delivers

    continuous, automatic wrist-based heart rate, Caller ID and all-day

    activity tracking for active users:

    regular exercisers looking to push their fitness further

  • Fitbit Surge – a sleek Fitness Super Watch that offers the best

    of GPS, continuous wrist-based heart rate, all-day fitness tracking

    and smartwatch functionality in one device. People dedicated to

    reaching their peak performance

“Our mission has always been to deliver innovation through exceptional,

wearable design in a way that empowers consumers with greater knowledge

of their overall health,” said James Park, CEO and Co-Founder of Fitbit.

“That being said, we understand that everyone’s approach to fitness is

different. With the addition of these new products, Fitbit offers the

widest variety of trackers—at affordable prices across all mobile

platforms—ensuring that everyone can find the right fit for their

lifestyle and their goals.”

Energize Every Day with Fitbit Charge

Fitbit Charge is ideal for people looking to track everyday activity to

take their fitness to the next level. This high-performance wristband

displays all the most important stats right on the wrist. Fitbit Charge

is Fitbit Force reinvented – with better features, improved design and

more all-day wearability.

Fitbit Charge features include:

  • Tracking of steps taken, distance travelled, calories burned and floors


  • Exercise tracking to easily record workouts, see real-time

    exercise stats and have summaries appear automatically on the

    Fitbit dashboard

  • Bright, OLED display showing time of day and real-time stats

  • New automatic sleep detection monitors sleep quality using motion

    analysis to understand sleep and wake times. Also features a silent,

    vibrating alarm

  • New Caller ID helps users stay connected to incoming calls. Wristband

    vibrates and shows caller’s name or number when a smartphone is nearby

  • High-quality, water-resistant, comfortable new textured wristband

    design with an improved clasp

  • Up to 7 days of battery life so you can track an entire week with just

    one charge

Every Beat Counts with Fitbit Charge HR

Fitbit Charge HR is designed for more active users who are dedicated to

staying fit and want a full picture of their health – in and out of the

gym. Fitbit Charge HR features Fitbit’s proprietary PurePulse™

optical heart rate technology, which provides continuous and

automatic wrist-based heart rate tracking, without an uncomfortable

chest strap. PurePulse uses safe LED lights to detect blood volume

changes when your heart beats, right on your wrist and applies Fitbit’s

finely tuned algorithms to deliver heart rate tracking 24/7. PurePulse

helps users:

  • Get accurate calorie burn for more

    activities– during exercise and everyday activities like walking,

    running, biking, lifting weights, spinning, skiing, yoga, Pilates and


  • Maximise training with fat burning,

    cardio and peak heart rate zones

  • Maintain workout intensity by reaching

    your target heart rate

  • Optimise health through heart rate trends

    and resting heart rate, an important measure of overall heart health

    and cardiovascular fitness

Fitbit Charge HR includes all the great benefits

of Fitbit Charge, plus:

  • Continuous heart rate right on the wrist 24/7 to get more accurate

    all-day calorie burn, reach target workout intensity and maximise


  • All-day insights into overall heart health including resting heart

    rate and heart rate trends, alongside stats like steps, distance,

    floors climbed, calories and active minutes

  • Up to 5 days of battery life – Charge HR is specially designed with

    battery efficient technology. You can spend more time tracking and

    less time charging

“Whether your goal is to become more active, improve your heart health

or lose weight, tracking everyday activity and heart rate is essential,”

said Harley Pasternak, best-selling fitness and nutrition author,

personal trainer and Fitbit brand ambassador. “Heart rate tracking is

the most accurate way to measure calorie burn, helping you maximise

workouts while still properly fueling your body. With Fitbit’s new heart

rate feature, users have access to more information than ever before,

making it even easier to access the information needed to track, reach

and beat goals.”

Train Smarter, Go Farther with Fitbit Surge

Fitbit Surge is Fitbit’s most advanced tracker to date, a sleek ‘Fitness

Super Watch,’ designed for peak performance. Featuring 8-sensor

technology that combines the power of all-day fitness tracking with GPS,

heart rate tracking and smartwatch functionality, Fitbit Surge is ideal

for users committed to training, dedicated to health and consistently

looking to maximise progress.

Fitbit Surge includes all the breakthrough

features of Fitbit Charge and Fitbit Charge HR, plus:

  • Built-in GPS delivers stats like pace, distance, elevation, split

    times, route history and workout summaries for smarter training

  • Records multi-sport activities like running, cross-training and

    strength workouts. See comprehensive summaries with tailored metrics,

    workout intensity based on heart rate and calories burned

  • Smartwatch features including Caller ID, text alerts and mobile music

    control let users train smarter and stay focused right from the wrist

  • Eight sensors – GPS, 3-axis

    accelerometers, 3-axis gyroscope, digital compass, optical heart rate

    monitor, altimeter, ambient light sensor and touch screen—working

    harmoniously to give users the most advanced tracking in the thinnest,

    lightest design on the market

  • Backlit LCD touch screen display with customizable watch faces, makes

    it easy to navigate through real-time stats, workout apps and alarms

  • Up to 7 days of battery life – Surge is specially designed with

    battery efficient technology. You can track a work week or a

    marathon on just one charge

“I never stop trying to shatter my personal bests, whether it’s pushing

myself to go longer distances, maximizing training through a variety of

different types of workouts or quickening my pace across my usual

routes,” said Dean Karnazes, world-renowned ultra marathoner and Fitbit

brand ambassador. “The new Fitbit Surge is ideal for fitness enthusiasts

like myself. Having the multi-sport Fitbit Surge with me all day helps

me reach peak performance and intensity through insights into my

activity 24/7. I've the information I need to train more

effectively and efficiently.”

Smarter and Faster Motivational Tools – A Winning Combination

Fitbit’s well-designed, innovative hardware combined with its unique

interactive online and mobile features gives users the motivational

benefits they can’t live without. As the industry

leader with 69 percent marketshare,1 Fitbit’s software

offers the widest range of easy-to-use, smart, efficient and

motivational tools, which help to make it the top-downloaded free app

for connected fitness devices on iTunes,


Play and Windows

Phone stores. Top interactive features include:

  • Smart features: Caller ID, text alerts,

    alarms and music control

  • More efficient tracking features:

    • Real-time, continuous, all-day activity tracking plus GPS

    • PurePulse technology for automatic, continuous heart rate tracking

    • Exercise tracking to easily record workouts, see real-time

      exercise stats and have summaries appear automatically on the

      Fitbit dashboard

    • Automatic sleep detection

    • Track food fast from a database of more than 350,000 items and

      features like a barcode scanner, Easy Meals and Calorie Coaching

    • Windows Phone users can take advantage of Cortana, Microsoft’s

      intelligent personal assistant, to quickly track food, log

      workouts and more using voice control

  • Motivational features:

    • Set goals, see progress on charts/graphs and earn badges (and

      bragging rights)

    • Tap into MobileRun, which uses GPS to track, log and compare

      workouts with real-time updates and voice cues to stay up-to-speed

      on stats and get extra encouragement to meet goals

    • Challenges: Fitbit’s newest app

      feature, brings even more motivation and fun to Fitbit’s iOS,


      and Windows

      Phone apps

      • With Challenges, users can directly compete with friends and

        family to help meet and beat goals in new competitions,

        including Daily Showdown, Workweek Hustle and Weekend Warrior

      • Encourage and compete with family and friends within the largest

        community of users – a proven support system helping

        customers successfully reach goals


family of six activity trackers and the Aria

Wi-Fi scale also sync wirelessly to more

mobile platforms than any other trackers available today, including more

than 120 iOS, Android and Windows devices. By combining the most

product choices with Fitbit’s unparalleled software and cross-platform

compatibility, users can access everything needed to reach their health

and fitness goals.

Dedicated to the Highest Product Standards

Fitbit is committed to creating the highest quality products to help

customers live healthier, more active lives. Fitbit consults with

scientific experts and also tests its products with independent labs to

insure they meet stringent standards. This year Fitbit also created the

first-ever Scientific Advisory Board for wearables that includes

leading, certified dermatologists to help enhance Fitbit’s testing

protocols and develop product

wear and care guidelines.

Pricing &. Availability

Fitbit Charge is available now on and in leading retailers

nationwide. Fitbit Charge HR and Fitbit Surge will be available broadly

in early 2015.

  • Fitbit Charge ($129.95) is available in black, slate, blue* and


  • Fitbit Charge HR ($149.95) will be available in black, plum, blue* and


  • Fitbit Surge ($249.95) will be available in black, blue* and tangerine*

*These colors are coming soon. Fitbit Charge, Fitbit Charge HR and

Fitbit Surge will be available in small, large and extra large sizes

(extra large only available through

About Fitbit

Fitbit designs products and experiences that track everyday health and

fitness, empowering and inspiring people to lead healthier, more active

lives. As the leader in the fast-growing Connected Health &. Fitness

category, Fitbit’s diverse line of award-winning products includes Fitbit

Surge, Fitbit

Charge HR, Fitbit

Charge, Fitbit

Flex, Fitbit Zip

and Fitbit

One activity trackers, as well as the Fitbit

Aria Wi-Fi Smart Scale. Fitbit products are carried in more than

25,000 North American retail stores, 37,000 stores around the globe.

sold in 48 countries. Headquartered in San Francisco, Fitbit is

privately held and funded by Foundry Group, Qualcomm Ventures, SAP

Ventures, Softbank Capital, SoftTech VC and True Ventures.

Fitbit, the Fitbit logo, Fitbit Surge, Fitbit Charge HR, Fitbit

Charge, Fitbit Flex, Fitbit One, Fitbit Zip, PurePulse, MobileRun and

Aria are trademarks, service marks and/or registered trademarks of

Fitbit, Inc. in the United States and in other countries. All other

trademarks, service marks. Product names used herein are the

property of their respective owners.

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1 Weekly Tracking Service Digital Fitness Devices, 2014.

Source: The NPD Group.

Olson Engage
Stephna May, 415-367-4102
[email protected]