FIJI Water Takes Fitness to the Next Level With New Sports Cap Bottle | Business Wire

LOS ANGELES–(BUSINESS WIRE)–FIJI® Water, America’s No. 1 premium imported bottled water brand,

recently unveiled its new FIJI Water Sports Cap bottle featuring a slim

and sleek design. The new bottle will begin hitting retail shelves soon

and will be distributed nationwide just in time for summer. The Sports

Cap is perfect for active, on-the-move hydration featuring a convenient

and new flip-top cap. It’s the best choice for fueling even the toughest

workout.

The FIJI Water Sports Cap bottle evolved out of the success of the 700mL

bottle, which sold more than two million cases last year and increased

year-over-year shipments among retail, on-premise and home delivery by

over 50 percent. While this innovation still appeals to FIJI Water’s

premium audience, the new feature adds a whole new target of fitness

enthusiasts.

The new bottle will be available on FIJI

Water’s home delivery website and will roll out to retailers

nationwide just in time for summer. It'll also be supported by an

integrated summer marketing campaign including a new TV commercial,

print and digital advertising, social media, influencer marketing,

in-store promotion and POS, public relations and event marketing efforts.

“Whether people are running, cycling or lifting, they need to hydrate,

and the FIJI Water Sports Cap bottle is the perfect companion,” said

Clarence Chia, vice president of marketing, FIJI Water. “The winning

combination of our new bottle launch and our strategic fitness

partnerships will help boost FIJI Water to be the premium bottled water

of choice for fitness aficionados coast-to-coast.”

FIJI Water is bottled at the source in Fiji at an ancient artesian

aquifer deep within the earth, where it's protected from external

impurities. As tropical rain slowly filters through volcanic rock, it

gathers the electrolytes and minerals that give FIJI Water its signature

soft, smooth taste. In fact, FIJI Water has significantly more naturally

occuring electrolytes than other brands. It’s untouched by man—until

you flip open the cap.

For more information, including home delivery. For the latest

updates on FIJI Water, please visit fijiwater.com

or Instagram.com/fijiwater.

FIJI Water

FIJI® Water, natural artesian water bottled at the source in Viti Levu

(Fiji islands), is the No. 1 premium bottled water in the United States.

FIJI Water, known for its iconic square bottle, soft mouth feel and

unique mineral profile, is the water of choice among discerning

consumers and top chefs. FIJI Water is available in a variety of sizes

including 330mL, 500mL, 700mL, 1L and 1.5L. Widely available at fine

restaurants and hotels, all major retail channels and through a

convenient home/business delivery service, FIJI Water has expanded

globally to more than 70 countries. To discover Earth’s Finest Water,

please visit www.fijiwater.com,

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FIJI Water
Steven Bram
(310) 312-2809
[email protected]