C.R. Gibson, LLC Announces Acquisition of Fitlosophy, Inc. | Business Wire

NASHVILLE, Tenn.–(BUSINESS WIRE)–C.R. Gibson, LLC, a CSS Industries, Inc. (NYSE: CSS) company, announced

today that it completed the acquisition of substantially all of the

business and assets of Fitlosophy, Inc. Founded by Angela Mader,

Fitlosophy is devoted to creating, marketing. Distributing

innovative products that inspire people to develop healthy habits by

focusing on effective goal-setting through journaling. Over the past ten

years, Fitlosophy has grown from a single product (fitbook™) to a

leading lifestyle brand, with a complete line of fitness and wellness

planning products all sold under the fitlosophy™ and live life fit

brands. Currently, Fitlosophy’s products can be found in various mass

market retailers, such as Target, Walgreens and CVS, as well as online.

C.R. Gibson will continue to design, market, distribute and sell

products under the fitlosophy™, live life fit™. Fitbook™ brands.

Angela Mader will serve as Vice President, Fitlosophy Brands. Will

remain based in Fitlosophy’s design and marketing office located in

Newport Beach, California.

“CSS and C.R. Gibson are truly excited by this new association with

Fitlosophy,” said Christopher Munyan, President and Chief Executive

Officer of CSS Industries, Inc. “Angela has created one of the most

original, lifestyle focused companies in the industry. We look

forwards to growing Fitlosophy’s cool brands and to expanding

Fitlosophy’s product lines and placement.”

“Fitlosophy is my ‘baby’ and life’s work,” said Angela Mader. “I'm

extremely confident and beyond excited to scale the business and to

further achieve our mission to inspire people to live life fit.

Combining Fitlosophy’s product innovation, consumer engagement and

passion-infused marketing with C.R. Gibson’s strengths in distribution

and operational excellence will help us to create scale to set the

Fitlosophy brands up for continued success.”

About C.R. Gibson, LLC

C.R. Gibson is a leading designer, marketer and distributor of memory

books, stationary, journals and notecards. Other gift items that

commemorate life’s celebrations. C.R. Gibson-branded products are

available at more than 10,000 gift retailers in the U.S., Canada.

the UK.

About Fitlosophy

Based in Orange County, California, Fitlosophy inspires people of all

ages to live a healthy and active lifestyle by offering innovative

products that redefine how people integrate fitness into their lives.

With fitbook™ as its flagship product, Fitlosophy encourages users to

embrace fitness and shun quick-fix gimmicks. Fitlosophy’s mantra is live

life fit™. For more information about Fitlosophy and its complete line

of goal-setting products and programs, please visit www.getfitbook.com.

C.R. Gibson, LLC
Cara Farley, 800-633-7297 x6161
Executive Vice President – Marketing and Product Development