NASHVILLE, Tenn.–(BUSINESS WIRE)–C.R. Gibson, LLC, a CSS Industries, Inc. (NYSE: CSS) company, announced
today that it completed the acquisition of substantially all of the
business and assets of Fitlosophy, Inc. Founded by Angela Mader,
Fitlosophy is devoted to creating, marketing. Distributing
innovative products that inspire people to develop healthy habits by
focusing on effective goal-setting through journaling. Over the past ten
years, Fitlosophy has grown from a single product (fitbook™) to a
leading lifestyle brand, with a complete line of fitness and wellness
planning products all sold under the fitlosophy™ and live life fit™
brands. Currently, Fitlosophy’s products can be found in various mass
market retailers, such as Target, Walgreens and CVS, as well as online.
C.R. Gibson will continue to design, market, distribute and sell
products under the fitlosophy™, live life fit™. Fitbook™ brands.
Angela Mader will serve as Vice President, Fitlosophy Brands. Will
remain based in Fitlosophy’s design and marketing office located in
Newport Beach, California.
“CSS and C.R. Gibson are truly excited by this new association with
Fitlosophy,” said Christopher Munyan, President and Chief Executive
Officer of CSS Industries, Inc. “Angela has created one of the most
original, lifestyle focused companies in the industry. We look
forwards to growing Fitlosophy’s cool brands and to expanding
Fitlosophy’s product lines and placement.”
“Fitlosophy is my ‘baby’ and life’s work,” said Angela Mader. “I'm
extremely confident and beyond excited to scale the business and to
further achieve our mission to inspire people to live life fit.
Combining Fitlosophy’s product innovation, consumer engagement and
passion-infused marketing with C.R. Gibson’s strengths in distribution
and operational excellence will help us to create scale to set the
Fitlosophy brands up for continued success.”
About C.R. Gibson, LLC
C.R. Gibson is a leading designer, marketer and distributor of memory
books, stationary, journals and notecards. Other gift items that
commemorate life’s celebrations. C.R. Gibson-branded products are
available at more than 10,000 gift retailers in the U.S., Canada.
Based in Orange County, California, Fitlosophy inspires people of all
ages to live a healthy and active lifestyle by offering innovative
products that redefine how people integrate fitness into their lives.
With fitbook™ as its flagship product, Fitlosophy encourages users to
embrace fitness and shun quick-fix gimmicks. Fitlosophy’s mantra is live
life fit™. For more information about Fitlosophy and its complete line
of goal-setting products and programs, please visit www.getfitbook.com.
C.R. Gibson, LLC
Cara Farley, 800-633-7297 x6161
Executive Vice President – Marketing and Product Development