BIRMINGHAM, Ala. &. NASHVILLE, Tenn.–(BUSINESS WIRE)–As part of its mission to provide quality healthcare, Blue Cross and
Blue Shield of Alabama announced today it'll expand its partnership
with well-being improvement leader Healthways (NASDAQ: HWAY) to offer
the award-winning SilverSneakers® Fitness Program to its C
PlusSM Medicare Select members beginning January 2014.
SilverSneakers is the nation’s leading exercise program designed
exclusively for older adults. Blue Cross began offering the program to
Medicare Advantage members in January 2013. With the expanded agreement,
SilverSneakers will now be available to Blue Cross’ Medicare Select
members in Alabama.
“Our company is consistently looking for engaging health and wellness
resources to provide our members that'll help them lead longer,
healthier lives. Expanding our partnership with Healthways allows us to
offer our C Plus members more opportunities for increased exercise that
specifically meets their needs,” says Dr. Dow Briggs, Senior Vice
President, Business Operations of Blue Cross and Blue Shield of Alabama.
Using proven methodologies based upon more than 20 years of science and
outcomes, the SilverSneakers Fitness Program increases physical activity
in older adults, resulting in higher well-being and lower health care
costs. Strength training is recommended as part of a comprehensive
physical activity program among older adults and may help to improve
balance and decrease risk of falls.1 SilverSneakers engages
participants in frequent strength training, aerobic. Flexibility
exercise through access to a variety of venues and programming that,
incorporating social experiences, is designed specifically for older
“By extending the SilverSneakers Fitness Program to their Medicare
Select members, Blue Cross continues to affirm that physical activity
matters for older adults in the state of Alabama,” said Ben R. Leedle,
Jr., Healthways president and chief executive officer. “In doing so,
Blue Cross is demonstrating its longstanding commitment to advancing the
health and well-being of its members by providing access to a
user-friendly, proven program that provides a unique combination of
physical fitness and social experiences.”
The SilverSneakers Fitness Program was founded in 1992 and serves more
than 10 million eligible members. The Healthways fitness centre network
offers convenient access to more than 15,000 participating fitness and
wellness facilities nationwide.
About Blue Cross and Blue Shield of Alabama
Blue Cross and Blue Shield of Alabama has insured Alabamians for over 77
years. Blue Cross offers coverage plans to corporations, individuals and
the senior market. For more information about Blue Cross, visit www.bcbsal.com.
Healthways (NASDAQ: HWAY) is the largest independent global provider of
well-being improvement solutions. Dedicated to creating a healthier
world one person at a time, the Company uses the science of behaviour
change to produce and measure positive change in well-being for our
customers, which include employers, integrated health systems,
hospitals, physicians, health plans, communities and government
entities. We provide highly specific and personalized support for each
individual and their team of experts to optimise each participant’s
health and productivity and to reduce health-related costs. Results are
achieved by addressing longitudinal health risks and care needs of
everyone in a given population. The Company has scaled its proprietary
technology infrastructure and delivery capabilities developed over 30
years and now serves approximately 45 million people on four continents.
Learn more at www.silversneakers.com
The SilverSneakers® Fitness Program is
provided by Healthways, Inc., an independent company. Blue Cross
and Blue Shield of Alabama is an independent licensee of the Blue Cross
and Blue Shield Association.
1 Federal Interagency Forum on Aging-Related Statistics. Older
Americans 2012: Key Indicators of Well-Being. Washington, DC: U.S.
Government Printing Office. June 2012.