Blue Cross and Blue Shield of Alabama Expands Partnership with Healthways to Offer SilverSneakers® Fitness Program to C Plus℠ Members | Business Wire

BIRMINGHAM, Ala. &. NASHVILLE, Tenn.–(BUSINESS WIRE)–As part of its mission to provide quality healthcare, Blue Cross and

Blue Shield of Alabama announced today it'll expand its partnership

with well-being improvement leader Healthways (NASDAQ: HWAY) to offer

the award-winning SilverSneakers® Fitness Program to its C

PlusSM Medicare Select members beginning January 2014.

SilverSneakers is the nation’s leading exercise program designed

exclusively for older adults. Blue Cross began offering the program to

Medicare Advantage members in January 2013. With the expanded agreement,

SilverSneakers will now be available to Blue Cross’ Medicare Select

members in Alabama.

“Our company is consistently looking for engaging health and wellness

resources to provide our members that'll help them lead longer,

healthier lives. Expanding our partnership with Healthways allows us to

offer our C Plus members more opportunities for increased exercise that

specifically meets their needs,” says Dr. Dow Briggs, Senior Vice

President, Business Operations of Blue Cross and Blue Shield of Alabama.

Using proven methodologies based upon more than 20 years of science and

outcomes, the SilverSneakers Fitness Program increases physical activity

in older adults, resulting in higher well-being and lower health care

costs. Strength training is recommended as part of a comprehensive

physical activity program among older adults and may help to improve

balance and decrease risk of falls.1 SilverSneakers engages

participants in frequent strength training, aerobic. Flexibility

exercise through access to a variety of venues and programming that,

incorporating social experiences, is designed specifically for older


“By extending the SilverSneakers Fitness Program to their Medicare

Select members, Blue Cross continues to affirm that physical activity

matters for older adults in the state of Alabama,” said Ben R. Leedle,

Jr., Healthways president and chief executive officer. “In doing so,

Blue Cross is demonstrating its longstanding commitment to advancing the

health and well-being of its members by providing access to a

user-friendly, proven program that provides a unique combination of

physical fitness and social experiences.”

The SilverSneakers Fitness Program was founded in 1992 and serves more

than 10 million eligible members. The Healthways fitness centre network

offers convenient access to more than 15,000 participating fitness and

wellness facilities nationwide.

About Blue Cross and Blue Shield of Alabama

Blue Cross and Blue Shield of Alabama has insured Alabamians for over 77

years. Blue Cross offers coverage plans to corporations, individuals and

the senior market. For more information about Blue Cross, visit

About Healthways

Healthways (NASDAQ: HWAY) is the largest independent global provider of

well-being improvement solutions. Dedicated to creating a healthier

world one person at a time, the Company uses the science of behaviour

change to produce and measure positive change in well-being for our

customers, which include employers, integrated health systems,

hospitals, physicians, health plans, communities and government

entities. We provide highly specific and personalized support for each

individual and their team of experts to optimise each participant’s

health and productivity and to reduce health-related costs. Results are

achieved by addressing longitudinal health risks and care needs of

everyone in a given population. The Company has scaled its proprietary

technology infrastructure and delivery capabilities developed over 30

years and now serves approximately 45 million people on four continents.

Learn more at


The SilverSneakers® Fitness Program is

provided by Healthways, Inc., an independent company. Blue Cross

and Blue Shield of Alabama is an independent licensee of the Blue Cross

and Blue Shield Association.

1 Federal Interagency Forum on Aging-Related Statistics. Older

Americans 2012: Key Indicators of Well-Being. Washington, DC: U.S.

Government Printing Office. June 2012.

Blue Cross and Blue Shield of Alabama
Koko Mackin, 205-220-2713
[email protected]
Chip Wochomurka, 615-614-4493
[email protected]